In the summer of 2023, the internet was flooded with TikTok videos tagged #europeancore or #eurocore. These videos showcased the picturesque side of European travel – romantic terrace dinners on Greek islands, daring cliff dives in Positano, breathtaking Santorini rooftops, and sun-drenched beaches along the French Riviera. This cinematic portrayal of Europe, traditionally exported through films and fashion, captured the attention of American travelers.
However, the reality of traveling abroad often includes less glamorous experiences, like crowded buses and strenuous journeys through historical towns. Amidst this romanticized content, a crucial symbol of Mediterranean bliss was often overlooked: the dazzling gold crucifix worn prominently on a décolletage, a symbol that embodies a certain European charm.
This style icon, who arguably has done more to promote European travel than any tourism board, perfectly embodies this ‘eurocore’ aesthetic. Recently photographed in New York City, she sported a half-buttoned shirt, a Veneda Carter cross pendant peeking out from a strappy bikini top, Celine jeans, a beach-ready Alaïa fishnet handbag, and Bottega Veneta knot sandals.
The beauty of this #eurolook lies in its universality. It’s a style that can be embraced anywhere in the world, embodying the spirit of European summer regardless of location. This iconic figure demonstrates that the ‘eurocore’ aesthetic isn’t merely a trend; it’s a lifestyle that transcends geographical boundaries and embraces the vibrant energy of European style.
