Starting and running a small business requires passion, dedication, and a belief in the product you’re offering. For aspiring food entrepreneurs, the Boulder Farmers Market has proven to be a valuable launchpad.
Juan Ignacio Stewart, founder of Green Belly and Frescos Naturales, began his entrepreneurial journey at the farmers market in 2014 with his line of Guatemalan-inspired hot sauces. Inspired by his mother’s recipes, Stewart’s sauces quickly gained popularity, and he expanded his business to include refreshing non-alcoholic beverages under the Frescos Naturales brand. The success of Frescos Naturales led to a national platform on the popular television show Shark Tank.
Claudia Bouvier and Ted Steen founded Pastificio Boulder with a passion for creating exceptional pasta using locally-grown, heirloom wheat. Their commitment to quality and flavor has earned them a loyal following at the farmers market and beyond. Pastificio Boulder’s pasta is now available at Whole Foods locations throughout the region.
The Boulder Farmers Market provides a supportive environment for food businesses to test their products, connect with customers, and gain valuable feedback. The market’s focus on local sourcing and sustainability aligns with the values of many food entrepreneurs, making it an ideal platform for them to showcase their products.
The success of Green Belly and Pastificio Boulder highlights the potential of the farmers market as a launchpad for successful food businesses. The market provides aspiring entrepreneurs with an opportunity to build a loyal customer base and refine their products in a supportive and collaborative environment.
