The Fern Hotels & Resorts and Cleartrip have announced an exciting new partnership aimed at leveraging influencer marketing. This strategic collaboration will bring together top-tier influencers and celebrities to create original content that showcases the unique travel experiences provided by both brands.
The initiative combines The Fern Hotels & Resorts’ renowned commitment to sustainable hospitality with Cleartrip’s efficient travel solutions. This partnership seeks to enhance visibility among key demographics, including eco-conscious millennials, luxury travelers, and digital aficionados.
Influencers involved in the campaign will curate engaging content while enjoying premium services, reflecting their personal experiences. The program offers influencers the flexibility to schedule their trips at their convenience, with Cleartrip covering flight expenses and The Fern Hotels & Resorts managing accommodations and transfers, ensuring a seamless journey.
Mr. Deepak Kadam, General Manager – Marketing, The Fern Hotels & Resorts, expressed his enthusiasm for the partnership, stating, “This collaboration with Cleartrip offers influencers an unparalleled platform to grow their follower base while experiencing the best of travel and hospitality. The support from both brands ensures that influencers can focus on creating authentic and engaging content that resonates with their audiences.”
Echoing the sentiment, Pratik Basu, Head, Supplier Relations, Hotel Category, Cleartrip added, “We are thrilled to partner with The Fern Hotels & Resorts in this unique initiative. By combining our expertise in travel facilitation with The Fern’s exceptional hospitality, we aim to offer influencers and celebrities a seamless and memorable experience that they can share with their followers.”
The program will begin with 10 carefully chosen leisure properties, with plans to expand to 50 properties in Phase 2, and ultimately encompass over 100 properties nationwide during Phase 3. This structured approach ensures sustainable growth and precise audience engagement, optimizing the campaign’s effectiveness.
