## The Future of Fashion: Immersive Tech, Sustainability, and Inclusivity
The fashion world is constantly evolving, and in recent years, we’ve seen a surge in interest in digital fashion and immersive technology. With the launch of Apple’s Vision Pro in 2024, a device that allows users to experience digital content in physical space, the possibilities for fashion are endless. Brands like Balenciaga and Anrealage have already jumped on board, creating dedicated apps to explore the potential of this technology.
While Vision Pro might be the most talked-about device, it’s not the only player in the immersive tech game. XREAL offers a more affordable and lightweight alternative with its sunglasses-style display, and other tech giants like Meta, Microsoft, HTC, and Magic Leap are also developing similar hardware. Even wearable devices like Samsung’s Galaxy Ring are blurring the lines between digital and physical experiences.
But immersive technology isn’t the only force driving change in the fashion industry. Sustainability has become a paramount concern, leading to a shift towards eco-friendly practices. The European Union’s implementation of the Ecodesign Regulation in July 2024 is just one example of the growing pressure for change. The Academy Awards also introduced its Sustainability Style Guide in 2023, encouraging guests to choose environmentally conscious fashion choices. This has led to a noticeable increase in vintage, upcycled, and sustainably sourced clothing on the red carpet.
The sustainability movement extends beyond red carpet events. Hikaru Utada’s recent tour featured costumes made from Brewed Protein, an environmentally friendly artificial protein material, and the LVMH Prize in 2024 highlighted craftsmanship and sustainability by awarding the grand prize to Hoda Kowar, known for her innovative use of upcycled materials.
Inclusivity also plays a crucial role in shaping the future of fashion. Copenhagen Fashion Week established the Zalando Visionary Award, recognizing designs that prioritize innovation, social impact, and inclusivity. The inaugural grand prize was awarded to Sinead O’Dwyer, whose designs challenge traditional size categories.
The convergence of immersive technology, sustainability, and inclusivity is creating a new era in fashion. While some of these themes may have been discussed a decade or two ago, the ways in which they are being implemented today are entirely different. The fashion industry is moving in a positive direction, embracing change and striving for a more ethical and accessible future. Whether it’s the widespread adoption of sustainable practices or the integration of immersive experiences, the future of fashion is looking bright.
