The Gilmore Girls: Why Their Style Is Still Relevant Today

We’ve all talked about the iconic styles of TV characters like Rachel Green (Friends), Carrie Bradshaw (Sex and the City), and Blair Waldorf (Gossip Girl), but often forget about the equally relatable and comfortable wardrobes of Lorelai and Rory Gilmore. While the series created by Amy Sherman-Palladino didn’t center around fashion, like the aforementioned shows, mother and daughter always showed an interest in it. They loved shopping, borrowing clothes from each other, and commenting on each other’s outfits with their signature quick-witted sarcasm. This dynamic felt much closer to real life than the exaggerated fashion choices often seen on other TV shows. And now that early 2000s trends are making a comeback, it’s time to revisit these (unjustly) underappreciated style icons.

We’re not talking about the Y2K styles of Paris Hilton or Britney Spears, but the more realistic aesthetics that many of us wore in the early 2000s and that are resurging after the boom of pink, rhinestones, and glitter. They offer a more grounded and understated approach to fashion. Considering the series aired between 2000 and 2007, it offers a perfect blend of late 90s trends – like velvet pieces and leather jackets – and early 2000s styles – like small cardigans, baby tees, and knee-high boots – all perfectly aligned with what we’re wearing this fall. It’s no surprise that TikTok has embraced this phenomenon, with countless videos featuring looks inspired by the Gilmore Girls duo, often set to the show’s iconic theme song. Many are discovering the show for the first time thanks to streaming platforms.

Specifically, we’re talking about fall/winter fashion because when we think of the Gilmore Girls, we immediately picture the cozy and warm atmosphere of Stars Hollow. Whether it’s the fall foliage turning shades of ochre, caramel, and maroon, or the snowy episodes with the girls sipping Luke’s coffee, the show perfectly captures the romantic side of these seasons. So, grab a giant mug of coffee, get cozy, and prepare to be inspired by the timeless style of the Gilmore Girls.

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