The Hoxton, a renowned hotel brand known for its stylish design and community-centric approach, is expanding its global reach with its first Australian location set to open in Melbourne in 2027. This exciting venture marks a significant milestone in The Hoxton’s continued growth, bringing its unique brand of hospitality to a new continent.
The Melbourne outpost of The Hoxton will be nestled within the Matchworks Precinct at 560 Church Street in Cremorne, a historic neighborhood known for its creative energy and innovative spirit. The hotel will boast 198 guest rooms, available in The Hoxton’s signature categories: Cosy, Roomy, and Biggy, all designed to offer comfort and style.
True to The Hoxton’s spirit, the Melbourne hotel will feature vibrant, open-door lobbies that serve as gathering spaces for both guests and locals. The design will reflect the rich history of the building, which was originally a matchstick factory, and the creative spirit of the surrounding community. The hotel will also embrace the local culture through its art, design, retail offerings, and diverse programming.
Guests will be able to enjoy three distinctive dining venues: an all-day café perfect for casual meals and coffee breaks, a lively bar offering a vibrant atmosphere, and a signature restaurant showcasing a unique culinary experience. The Hoxton will also feature The Apartment, a versatile event space centered around a communal pantry, ideal for gatherings and events, and a gym catering to wellness-focused travelers.
The hotel’s location in Cremorne, with its proximity to Melbourne’s CBD and its easy access via public transport, major roadways, and bike paths, makes it an ideal base for exploring the city’s vibrant cultural scene and its many attractions.
Sharan Pasricha, Founder & Co-CEO of Ennismore, expressed his excitement about The Hoxton’s Australian debut, stating, “Melbourne’s unique blend of sophistication and free-spiritedness has always attracted us. Cremorne is an ideal location for The Hoxton, and we’re excited to bring the brand’s distinctive character to this historic site. Our aim is to provide guests with a sense of home while they explore the vibrant local scene.”
Gill Dvir, Managing Director of Alfasi Group, added, “We are excited to partner with Ennismore at 560 Church Street, Cremorne. Our commitment is to honor the historical significance of the site while transforming its spaces for retail and hospitality that resonate with the community. The Hoxton’s focus on community engagement aligns perfectly with our vision for this world-class development.”
The Hoxton is renowned for its open-house philosophy, which emphasizes deep connection to the local culture and community of each location. The brand currently operates 16 hotels across key cities in the UK, Europe, and North America, each embodying the essence of its neighborhood, blending vibrant public spaces with innovative dining options, making each property a beloved spot for locals and travelers alike.
With recent openings in Berlin’s Charlottenburg, Brussels, a second site in Amsterdam, and Vienna, The Hoxton continues to expand its reach. Upcoming locations include Edinburgh, Florence, and Oslo, marking the brand’s Scandinavian debut. The Melbourne opening, alongside Ennismore’s other upcoming projects in Australia, including the Mondrian Hotel and Residences Gold Coast, Hyde Perth, and 25hours The Olympia Sydney, solidify the company’s commitment to the Australian market.
The Hoxton Melbourne promises to become a vibrant hub for both travelers and locals, offering a unique blend of stylish design, community engagement, and authentic local experiences. As The Hoxton continues to expand its global footprint, its commitment to creating hotels that are both welcoming and culturally relevant ensures that each location will become an integral part of its city’s fabric.
