The ‘Indoorphin’ Rush: Why 29 is the Age We Embrace Home Sweet Home
It’s official: 29 is the age when staying in becomes the new going out. A recent study of 2,000 adults reveals a growing trend towards finding joy and happiness within the walls of our homes. This newfound appreciation, dubbed the ‘indoorphin’ rush, is a direct result of the comfort, security, and sense of self-expression that a well-designed home provides.
The research, commissioned by homewares brand Brabantia, highlights the profound impact our homes have on our well-being. A staggering 93% of respondents believe that spending time at home is crucial to their overall happiness. A whopping 77% experience an ‘unapologetic’ joy in their own homes, with 18% actively preferring to host gatherings at home rather than venturing out. This preference stems from a deep sense of comfort and control, with 61% feeling more comfortable in their own property and 43% enjoying the convenience of not having to travel to socialize.
More than Just a Space: Our Homes as Sanctuaries
The study delves deeper, revealing the key elements that contribute to this feeling of euphoria. A clutter-free environment (34%), good lighting (22%), and seamlessly functioning appliances (15%) all play a significant role in creating a sense of calm and well-being. Clinical psychologist Dr Angharad Rudkin, who collaborated on the study, explains: “The research indicates this feeling of euphoria, known as ‘indoorphins,’ is similar to the endorphin rush you get when you’ve done a great workout in the gym. Our homes are more than just physical spaces – they’re a reflection of who we are and play a key role in our well-being.”
A Shift in Priorities: Embracing the Home Sanctuary
The pandemic has accelerated this trend, with many people choosing intimate gatherings and home-cooked meals over large social events. This shift has fostered a deeper connection with our homes, allowing us to express our individuality and values through décor and lifestyle choices. As Dr. Rudkin further explains, “A well-designed home supports our mental and emotional health, making it a ‘true’ sanctuary.” This sentiment is echoed by the study’s findings, with nearly one-third (31%) of respondents stating their living space provides a soothing and calming atmosphere. Furthermore, 45% of those surveyed value the sense of safety and security their homes provide above all else.
Investing in Happiness: Creating the Home We Desire
This newfound appreciation for home has also fueled a surge in home improvement projects. The study reveals that homeowners have invested over £8,400 in the past three years to enhance their living spaces, and 71% are eager to enjoy these investments to the fullest. While it takes an average of five years to achieve a home that perfectly reflects personal style, two-thirds of respondents feel their homes accurately reflect their individual personalities. The study also highlights the satisfaction that comes with a functional home, with 62% experiencing a sense of fulfillment when everything operates smoothly and contributes to a simpler, more enjoyable life.
Simple Tweaks for Big Impact: Creating an ‘Indoorphin’ Haven
Reena Simon, a designer and interiors expert who collaborated with Brabantia on the study, emphasizes the importance of creating a comfortable and welcoming atmosphere within our homes. She suggests incorporating a mix of textures, such as soft wool, natural linens, and ceramics, to instantly add warmth and depth. Small seasonal updates, like changing artwork or the material of soft furnishings, are simple ways to refresh a room’s look throughout the year without requiring a complete redesign. By making these simple adjustments, we can cultivate a home that not only looks good but also nourishes our mind, body, and spirit.
In conclusion, the ‘indoorphin’ rush is a powerful reminder that our homes are more than just spaces – they are sanctuaries that nurture our well-being and reflect who we are. By investing in our homes and creating inviting spaces, we can cultivate a sense of happiness, comfort, and security that enriches our lives and fosters a deep sense of belonging.
