Nestled amidst the charming streets of SoHo, The Manner is a beacon of modern luxury, a recent addition to the neighborhood’s vibrant scene. This hotel isn’t just another place to lay your head; it’s an immersive experience curated with meticulous detail, from its striking interiors to its exceptional culinary offerings.
The Manner’s understated exterior belies the vibrant world that awaits within. As you step into the lobby, your gaze is immediately captivated by the sleek golden fireplace, its warmth contrasting against the lavish marble floors adorned with intricate astrological patterns. Two totemic sculptures by Danish artist Nicholas Shurey stand sentinel, adding an element of artistic intrigue.
The check-in desk is a testament to the hotel’s mid-century modern aesthetic, with a retro water feature that evokes the chic office buildings of 1970s Milan. Dressed in a Michael Halpern creation, the friendly staff whisks you away to your suite, a kaleidoscopic haven that embodies the essence of The Manner.
Each wall is a vibrant canvas, splashed with a vibrant egg-yolk yellow, accented by glossy mahogany and hot red cabinets. Gleaming gold accents add a touch of glamour, creating a space that feels like a playful fusion of Gio Ponti’s bold design and the glitzy energy of Studio 54.
The team behind The Manner is a veritable who’s who of the hospitality and design world. The brainchild of Standard International, the company behind The Standard and Bunkhouse Hotels, the hotel boasts interiors by the celebrated Milanese architect and designer Hannes Peer, and culinary direction by James Beard nominee Alex Stupak.
The Manner, however, transcends the typical hotel experience. The focus is on creating a genuine sense of home, where the smallest details are thoughtfully considered. Before you even arrive, your credit card details and passport are provided, ensuring a seamless check-in. Once in your suite, you’re free to indulge in the in-room cocktail bar, which can be stocked with your preferred ingredients upon request.
The Manner isn’t just about luxury; it’s about community. The hotel features private “apartment” areas, including a lush rooftop garden that will open in 2025, offering a sense of exclusivity and shared space. On the first floor, a grand living area is designed for both work and leisure, with a large dining table stocked with snacks and drinks, encouraging impromptu gatherings and casual meetings.
The culinary experience is equally impressive. Alex Stupak’s culinary vision blends haute cuisine with a touch of home-style comfort. The Manner’s flagship restaurant, The Otter, boasts a playful, Giorgio de Chirico-esque mural by artist Elvira Solana, creating a vibrant backdrop for a seafood-centric menu. The standout dish, however, is Stupak’s riff on steak frites, featuring a hearty slab of swordfish drizzled with a sweet-and-sticky au poivre-inspired sauce and topped with herby shoestring fries.
The Manner is designed to cater to diverse needs. Whether you’re a business traveler looking for a stylish and comfortable base or a design aficionado seeking a retreat in the heart of the city, this hotel has something to offer. The penthouse apartment, inspired by Halston’s iconic 1970s offices, is a breathtaking space with sweeping city views, perfect for both relaxing and entertaining.
For those seeking a more intimate setting, Sloane’s, the hotel’s speakeasy-style cocktail bar, is tucked away on the first floor. With emerald green velvet walls, a gilded bar, and a plaster cast of a classical relief, it feels like a hidden gem. While you can indulge in premium Champagne and rare whiskies, the bar also offers gourmet chicken nuggets and cottage fries with ranch sauce, proving that luxury doesn’t have to be pretentious.
The Manner embodies the spirit of SoHo, a neighborhood known for its artistic energy and sense of community. With its striking design, impeccable hospitality, and a focus on creating a sense of home away from home, The Manner is poised to become a destination for both locals and travelers alike. It’s not just a hotel; it’s an experience.
