Minimalism, a term that has become increasingly diluted over time, is experiencing a resurgence. Gone are the days when it solely referred to the boundary-pushing designs of the ’80s and ’90s, championed by icons like Issey Miyake and Calvin Klein. Today, a new guard of designers is breathing life back into the concept, creating a modern minimalist aesthetic that transcends fleeting trends.
One of the pioneers of this new wave is British fashion designer Phoebe Philo. During her tenure at Céline from 2008 onwards, she created some of the decade’s most influential styles, which remain coveted today. Another key player is The Row, the fashion label founded by Mary-Kate and Ashley Olsen, known for its stripped-back approach, prioritizing timeless designs, luxurious fabrics, and exceptional construction over fleeting trends.
The minimalist market is booming, propelled by the influence of social media and the growing pressure on the fashion industry to create lasting collections. As a result, a multitude of brands have emerged, offering a diverse range of minimalist options. From Totême and Rohe to The Frankie Shop and Khaite, these brands demonstrate the multifaceted nature of modern minimalism, proving that it is far from a one-dimensional aesthetic.
To celebrate this revitalized minimalist movement, we’ve curated a list of the brands you need to know. Explore our selection of stylish and enduring pieces from Rohe, The Row, Cos, Totême, Peter Do, Filippa K, Jil Sander, Arket, Khaite, The Frankie Shop, Bite Studios, and Ninety Percent.
