Men’s skincare products have become a significant force in the beauty industry, marking a major shift in the last decade. Gone are the days when exfoliators and serums were considered exclusively for women. Today, a wide range of excellent, gender-neutral skincare options are available, offering the same benefits as top-tier women’s products – from nourishing and hydrating tired skin to clearing clogged pores.
The pandemic further fueled the interest in men’s skincare. With more time at home, men started experimenting with their partners’ products and exploring new looks. Online shopping provided a less intimidating environment to discover the world of skincare. As cultural views on masculinity and beauty evolve, experts predict a growing number of men adopting comprehensive skincare routines.
Dr. Ophelia Veraitch, a consultant dermatologist, emphasizes that there’s no reason why men shouldn’t prioritize their skin just like women do. She asserts that skincare formulations don’t necessarily differ between men and women; the distinction often lies in packaging rather than ingredients.
Consultant dermatologist Dr. Anastasia Therianou points out that men are not immune to acne, blemishes, eczema, dry skin, and the signs of aging. This highlights the importance of a dedicated skincare routine. Moreover, many men shave, which can impact the skin’s lipid layer, leading to dryness and irritation. This underscores the need for a routine designed to address these concerns.
When Should Men Start Skincare?
Puberty is an ideal time to begin a skincare routine, as boys experience increased testosterone production and excess oil, which can contribute to severe acne. A well-structured routine can help manage oiliness and prevent breakouts. Dr. Veraitch encourages parents to introduce their teenage sons to the importance of facial cleansing. For young patients, she recommends simple cleansers like CeraVe or Cetaphil, which can be used in the shower.
The earlier men incorporate SPF into their routine, the better. Dr. Therianou advises that this preventive measure will benefit their skin in the long run, leading to a fresher appearance in their later years.
How Often Should Men Use Skincare Products?
Consistency is key when it comes to skin health. A daily skincare routine yields the most effective results. Dr. Veraitch suggests starting with cleansing and daily SPF application as the foundation. This regimen helps minimize breakouts and protects against skin cancer and premature aging. For those looking to enhance their routine, she recommends incorporating an antioxidant during the day and a vitamin A derivative (retinol, tretinoin, etc.) at night.
Moisturizers and traditional grooming essentials like beard oils can be added to further complement the routine. Brands like Kiehl’s, Clinique, and Tom Ford offer products specifically tailored for men, including shaving foam, beard oil, and exfoliating scrubs designed with facial hair in mind. These bestsellers are formulated to be non-greasy, non-sticky, and fragrance-free.
Brands such as Aesop, La Mer, Burt’s Bees, Fenty Skin, and Pharrell’s Human Race utilize chic, minimalist packaging, making them ideal unisex skincare destinations catering to diverse needs. In recent years, male-specific skincare brands like Bulldog and Anthony have also emerged, offering a spectrum of options from luxury to utilitarian.
With the growing awareness of the importance of skincare, men are embracing a wider range of products and routines, resulting in healthier, more radiant skin.
