The collaboration between The Trade Desk and foodpanda will feature multiple retail media solutions powered by The Trade Desk’s programmatic advertising platform and foodpanda’s first-party retail data. This will allow brands to engage with foodpanda customers on the open internet via The Trade Desk’s platform across different channels.
During its beta phase in 2023, the solutions helped Unilever’s Knorr achieve an over 80% increase in conversions in Taiwan. This partnership highlights The Trade Desk’s commitment to providing brands with effective digital advertising solutions.
