The quest for the perfect pair of jeans is a universal experience. We’ve all been there: sifting through countless denim brands, enduring endless try-ons, and hoping for that elusive ‘just right’ fit. But once you discover your denim soulmate, the search becomes a blissful breeze.
The world of denim is vast and exciting, with brands offering a diverse range of styles, fits, and fabrics. Some brands specialize in sourcing durable vintage fabrics that stand the test of time, while others focus on innovative elastic blends for a custom-like fit. And let’s not forget the endless array of silhouettes, cuts, and washes.
To navigate this denim jungle, we’ve compiled a guide to the best denim brands, from budget-friendly steals to high-end investments. Whether you’re a fan of classic Levi’s or crave the cool-girl vibe of R13, there’s a brand on this list for every style and budget. Bookmark this page and get ready to elevate your denim game!
Khaite
Khaite, pronounced “Kate,” is the brainchild of Cate Holstein and has become synonymous with elevated wardrobe staples since its launch in 2016. Their jeans exude a timeless elegance, perfectly balancing casual comfort with a touch of sophistication. Whether you prefer light or dark washes, Khaite jeans are an investment you’ll cherish for years to come.
Frame
Frame’s denim collection embodies the effortlessly chic allure of the 70s, inspired by the ease of French dressing. They’ve mastered the art of creating perfectly flared jeans with a touch of vintage charm. Their attention to detail is evident in subtly emphasized seams and refined, barely-there distressing.
Haikure
For those seeking sustainable jeans with a touch of flair, Haikure is the answer. This Italian brand offers a wide range of designs, from cargo pants to flared silhouettes, that have become favorites among Instagram style stars. Their commitment to sustainability makes them a conscious choice for fashion-forward individuals.
Still Here
Still Here jeans, designed in New York and manufactured in Los Angeles, blend the best of East and West Coast influences. Their cool-girl approved silhouettes instantly captivate, while the undeniable quality ensures these jeans will become a cherished part of your wardrobe.
Toteme
Founded by Stockholm-based husband-and-wife duo Elin Kling and Karl Lindman in 2014, Toteme has become a go-to destination for elevated wardrobe essentials. If you’re searching for refined pieces that exude sophisticated ease, look no further than their Scandinavian-inspired designs.
Triarchy
Triarchy offers a plastic-free alternative to elasticated jeans, hugging the body in all the right places. Their journey began in 2011, but production ceased in 2016 due to concerns about the environmental impact of denim production. Now, they’re back with a renewed focus on sustainability, utilizing innovative techniques and prioritizing eco-friendly practices.
Mother
Since their launch in 2010, Lela Becker and Tim Kaeding have expanded Mother into a full-range ready-to-wear collection, encompassing everything from outerwear to accessories. But it’s their jeans, handcrafted by local businesses and manufacturers in Los Angeles, that keep us coming back for more. Mother’s denim has been spotted on celebrities like Meghan Markle and Katie Holmes, further solidifying their status as a coveted brand.
Citizens of Humanity
Citizens of Humanity delivers premium casual wear, taking elevated jeans to the next level. Every piece undergoes meticulous hand-inspection by 40 artisans, ensuring impeccable quality. Their stretchy denim, renowned for its durability and comfort, is designed to withstand multiple washes.
Rag & Bone
For timeless silhouettes with an effortlessly cool New Yorker-inspired finish, Rag & Bone is the brand to explore. They prioritize longevity over fleeting trends, crafting styles that you’ll want to wear year after year. Rag & Bone also upholds a quality-guaranteed policy, assuring that every item is meticulously made.
Levi’s
Levi’s, a true icon, has stood the test of time, literally. Founded in 1953, the brand has captured hearts worldwide, including that of Princess Diana. Give their iconic 501s a try, or explore their newer waist-cinching Ribcage silhouettes for a modern twist.
Re/Done
Re/Done is a haven for vintage lovers. As the name suggests, they breathe new life into retro silhouettes with a modern twist. Their journey began in 2014, when founders Sean Barron and Jamie Mazur took classic Levi’s jeans and transformed them into flattering, tailored fits. They’ve also adopted an eco-friendly dyeing process to minimize water waste.
DL1961
For a comfortable fit that moves with you, DL1961 is the brand to turn to. Since 2008, they’ve been creating a patented fabric that blends cotton with lycra, resulting in denim that feels like a second skin. Their jeans offer a perfect balance of comfort and style, staying true to their shape even after multiple wears.
Gap
Gap is a go-to destination for budget-friendly denim, offering classic styles and trendy silhouettes at accessible prices. They’re known for their versatile and comfortable jeans, perfect for everyday wear.
Agolde
If you’re seeking vintage 90s-inspired jeans, Agolde is your haven. They’ve mastered the art of breathing new life into the iconic easygoing silhouette, while also pushing boundaries with unexpected cutouts and architectural shapes. Don’t be fooled by their playful designs; each style is meticulously crafted with exceptional attention to detail.
Jeanerica
For modern, cool cuts, bookmark Jeanerica. This Stockholm-based label, founded in 2018, offers a range of easy silhouettes in low-rise and relaxed fits. Their focus on comfort and style makes them a standout choice for those seeking a contemporary denim experience.
Good American
Good American, founded by Khloe Kardashian and Emma Grede, prioritizes inclusivity by offering sizes ranging from 00 to 32. Their mission is to create jeans that flatter nearly every body shape, ensuring that everyone can find a perfect fit. Beyond denim, they’ve expanded into sportswear, swim, and shoes, solidifying their commitment to creating stylish and comfortable pieces for all.
R13
No other brand has mastered the art of ripped, tattered, and distressed jeans quite like R13. Founded in 2009, R13 embodies a rebellious spirit, infusing an instant rocker-chic aesthetic into any look. Their signature distressed denim, along with their reliable hoodies and cozy flannel shirts, have earned them a loyal following among fashion-forward individuals.
Slvrlake
Slvrlake challenges the notion that jeans can’t be as comfortable as trousers. Crafted in Los Angeles, their jeans prioritize fit over everything, skipping embellishments and focusing on creating a tailored, flattering silhouette. Their wide range of colors adds to their versatility, making them perfect for everyday wear.
ELV Denim
ELV Denim embraces sustainability by giving pre-loved garments a new lease on life, transforming them into unique creations. Their London-based label, founded by Anna Foster, also minimizes water waste during the manufacturing process, further solidifying their commitment to eco-friendly practices.
AG Jeans
AG Jeans, representing the initials of founder Adriano Goldschmied, has been at the forefront of denim innovation since its inception in 2000. They’re known for utilizing sustainable materials, from hemp and soy-based ink to corozo buttons from South American tagua trees. Their diverse collection caters to every occasion, from casual errands to elegant evenings out.
Everlane
Everlane prioritizes transparency, providing customers with detailed breakdowns of their costs and factory audits. They’ve become a go-to destination for sustainably made jeans, utilizing renewable energy and air-drying techniques to minimize their environmental footprint.
Grlfrnd
Grlfrnd, a brand named after iconic models like Cindy Crawford and Joan Smalls, creates jeans that only get better with time. Their durable fabric ages gracefully, leaving a perfectly lived-in finish. Their always-on-trend selections ensure that you’ll find the perfect pair to complement any style.
Goldsign
Goldsign, a favorite among models like Kate Moss and Rosie Huntington-Whiteley, exudes a model-off-duty vibe. They prioritize quality over quantity, producing each style in small batches in Los Angeles. Be prepared to act fast, as their coveted jeans are highly sought-after.
Paige
Paige Adams-Geller launched her eponymous label in 2004, drawing inspiration from her experiences as a fit model. The brand specializes in slim-fit and skinny jeans, including a cropped, straight-leg style aptly named after Vogue’s Sarah Harris. Their focus on flattering silhouettes has made them a go-to for those seeking timeless and chic denim.
