The beauty industry often speaks its own language, with terms like ‘bunny tongue lip gloss’ and ‘cry baby makeup’ being commonplace. Recently, #BeautyTok has been flooded with food-inspired beauty terminology, adding another layer of complexity. From tanghulu lips to hot chocolate manicures, the beauty world has embraced an edible rebrand. But amidst this influx of trends, which are fleeting fads and which are here to stay?
Vogue Singapore presents a curation of the most enduring food-themed #BeautyTok aesthetics. We’ll guide you through the trends, providing a comprehensive selection of products to achieve each look. Buckle up, because you’re about to embark on a journey into the world of stunning bubblegum blushes, decadent cocoa and chocolate brown lip pencils, and highly hydrating moisturizers. Credit cards at the ready – let’s dive in!
Strawberry Girl Makeup
The essence of strawberry girl makeup lies in blush. Think vibrant bubblegum pink hues applied in a dewy wash over cheeks, complemented by dabs of concealer and a sprinkle of faux freckles. This look embodies a youthful, sun-kissed glow.
Cherry Cola Lips
This trend pays homage to the rich, decadent hues of a cherry cola soda. Achieving the look involves filling your entire lips with a burgundy, brown, or nude lip pencil, followed by a layer of red lip gloss. The end result? A luscious, just-bitten pout that demands attention.
Glazed Donut Skin
Popularized by Instagram influencer Hailey Bieber, this trend centers around a smooth, glazed complexion. Achieving this look requires a rigorous hydrating routine – think serum, moisturizer, and a face oil. The key is to create a luminous, dewy canvas that radiates health and vitality.
Latte Makeup
This monochromatic trend utilizes various shades of brown to accentuate the lids, lips, and cheeks. Think a post-vacation bronzed glow, adding depth and definition to the face. The result is a warm, natural, and effortlessly chic look.
