President Biden has signed a bill that could ban TikTok, but this time, creator economy founders and their clients are taking it with a grain of salt. After several false alarms, creators have had years to prepare for the possibility of a ban and have become adept at diversifying their platforms and income streams.
Established creators are less concerned about the potential impact of the ban. They have had time to adapt and establish followings on multiple platforms, so they are less reliant on TikTok for their success. They also recognize that the threat of a ban has been looming for years, giving them ample time to prepare.
However, newer creators who rely heavily on TikTok may be more vulnerable. They may not have had the opportunity to build a following on other platforms and may be more reliant on TikTok’s unique features, such as its powerful discovery algorithm.
Despite the challenges that a ban could pose, some founders see an opportunity in the situation. They believe that a ban could create space in the market for a new short-form video app that is not owned by a massive corporation like Meta or Google. However, they also acknowledge that creators may be hesitant to invest in a new platform that may not have the same reach or staying power as TikTok.
Overall, the creator economy has become more resilient to the threat of a TikTok ban. Creators have diversified their platforms and income streams, making them less reliant on any single platform. While a ban would undoubtedly have some impact, it is unlikely to be as devastating as it would have been a few years ago.
