A measure to outlaw TikTok has won congressional approval and is on its way to President Biden for his signature. The measure gives Beijing-based parent company ByteDance nine months to sell the company, with a possible additional three months if a sale is in progress. If it doesn’t, TikTok will be banned.
The original proposal gave ByteDance just six months to divest from its U.S. subsidiary, but negotiations lengthened it to nine. Then, if the sale is already in progress, the company will get another three months to complete it. So it would be at least a year before a ban goes into effect – but with likely court challenges, this could stretch even longer, perhaps years.
TikTok, which is used by more than 170 million Americans, most likely won’t disappear from your phone even if an eventual ban does take effect. But it would disappear from Apple and Google’s app stores, which means users won’t be able to download it. This would also mean that TikTok wouldn’t be able to send updates, security patches, and bug fixes, and over time the app would likely become unusable – not to mention a security risk.
Teenagers are known for circumventing parental controls and bans when it comes to social media, so dodging the U.S. government’s ban is certainly not outside the realm of possibilities. For instance, users could try to mask their location using a VPN, or virtual private network, use alternative app stores, or even install a foreign SIM card into their phone. But some tech savvy is required, and it’s not clear what will and won’t work.
More likely, users will migrate to another platform – such as Instagram, which has a TikTok-like feature called Reels, or YouTube, which has incorporated vertical short videos in its feed to try to compete with TikTok. Often, such videos are taken directly from TikTok itself. And popular creators are likely to be found on other platforms as well, so you’ll probably be able to see the same stuff.
“The TikTok bill relies heavily on the control that Apple and Google maintain over their smartphone platforms because the bill’s primary mechanism is to direct Apple and Google to stop allowing the TikTok app on their respective app stores,” said Dean Ball, a research fellow with the Mercatus Center at George Mason University. “Such a mechanism might be much less effective in the world envisioned by many advocates of antitrust and aggressive regulation against the large tech firms.”
