In a bid to foster self-esteem and curb negative social comparisons, popular social media platform TikTok is implementing stricter community guidelines effective May 17. These guidelines restrict content related to weight loss drugs and anabolic steroids, encompassing before-and-after photos, drug-related weight management information, and the marketing of weight loss products. While the guidelines prohibit disordered eating and dangerous weight loss behaviors, TikTok assures that open discussions on medically necessary health interventions under the guidance of medical professionals are still permitted. This move by TikTok comes amidst a surge in demand for obesity drugs, fueled by social media hype driven by content creators. The new guidelines have prompted some creators to reconsider their strategies and move their content to other platforms, expressing concerns about potential discrimination against individuals with obesity and chronic conditions. TikTok has not yet responded to requests for comment, but has emphasized that the updated guidelines aim to prevent the promotion of harmful behaviors and encourage positive self-image.
TikTok Tightens Restrictions on Weight Loss Content
