TikTok has announced new guidelines to crack down on influencers promoting weight-loss medications such as Ozempic, Mounjaro, and Wegovy.
The app, which has over 170 million users in the US, will prohibit the posting of ‘before-and-after’ photos and restrict minors from accessing content related to weight loss medication or extreme practices. This move aims to curb content perceived as promoting potentially harmful weight management behaviors.
Some influencers have expressed concerns about the policy change, fearing it discriminates against individuals with obesity or chronic conditions. However, TikTok emphasizes its commitment to protecting users from potentially harmful content.
The popularity of these weight-loss drugs has led to a surge in demand, with manufacturers reporting billions in sales. TikTok’s new guidelines seek to address concerns about inappropriate or misleading information being shared on its platform regarding these medications.
