TikTok’s beauty community has embraced a new trend inspired by the iconic Indian film ‘Asoka’ (2001), featuring Kareena Kapoor Khan. Known as the ‘Asoka makeup trend,’ it sees makeup artists and influencers showcasing vibrant Indian bridal makeup, complete with expressive eyes and bold lip shades, while dancing to the film’s enchanting melody ‘San Sanana.’ This trend celebrates the unique elements of Indian bridal makeup, which is imbued with cultural legacies and personal narratives, and serves as a platform for cultural exchange and appreciation.
Unlike the conventional Western bridal aesthetic, Indian bridal makeup is a symphony of colors, symbolic meanings, and historical significance. It plays a pivotal role in the wedding ritual, enhancing the bride’s allure through vibrant pigments and intricate motifs. Several distinctive elements contribute to the uniqueness of Indian bridal makeup:
1. Complexion and Contouring: A flawless base with a luminous glow is the foundation for any Indian bridal look. Strategic contouring accentuates facial features, creating the dramatic yet graceful appearance synonymous with Indian brides.
2. Expressive Eyes: The hallmark of Indian bridal makeup lies in its elaborate eye embellishments. Intense kohl, precise eyeliners, and voluminous mascaras are employed to dramatize the eyes significantly. Eyeshadows in lustrous golds, bronzes, or vibrant jewel tones harmonize with traditional attire and jewelry, while intricate designs crafted with “kajal” or eyeliner add a touch of tradition, unifying the ensemble.
3. Bold Lip Shades: From striking reds to deep maroons, Indian bridal lip colors command attention against the subdued backdrop of base makeup. These hues are selected not only for their visual impact but also for their symbolic connotations, symbolizing prosperity and marital happiness.
4. Ornate Jewellery and Accessories: No Indian bridal ensemble is complete without opulent jewelry adorning every aspect. From headpieces like the “Maang Tikka” to necklaces, earrings, and bangles, each piece is meticulously chosen to complement the overall look and makeup.
TikTok content creators like Lenie Aycardo and Jharna Bhagwani have contributed their unique interpretations of the Asoka Makeup Challenge, garnering millions of views across platforms. Beyond mere entertainment, the Asoka makeup trend serves as an educational and enlightening platform, acquainting a global audience with the rich traditions of Indian bridal beauty. Acting as a cultural conduit, it facilitates cross-cultural appreciation, allowing individuals worldwide to admire and understand the intricacies and splendor of Indian customs.
