Tilray Brands, Inc. (TLRY) announced the release of its latest small-batch flower strain, ‘Milk & Cookies’, under its premium cannabis brand, Broken Coast. This potent indica strain, boasting sweet vanilla and nutty earthy flavors, joins a portfolio of renowned craft cannabis products like Cherry Cheesecake, EmergenZ, Sour OG, Holy Grail Kush, and Amnesia Haze. It’s currently available in select regions of Canada, including British Columbia and Alberta, with plans to expand to Ontario, Manitoba, and Saskatchewan this fall. ‘Milk & Cookies’ pre-rolls are also available in Ontario and Alberta.
Kevin Anderson, master grower at Broken Coast, describes the strain as offering a ‘warm and comforting experience with a potent punch,’ making it ideal for passionate indica lovers. Tilray emphasizes that their cannabis plants are cultivated under strain-specific conditions to maximize their potential, undergo rigorous purity inspections, and are meticulously hand-trimmed and cold-cured before being hand-packaged.
Meanwhile, Tilray, valued at $2 billion, is actively expanding its U.S. brewery business. Last week, the company made headlines by acquiring four craft breweries from Molson Coors Beverage Company: Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing, and Atwater Brewery. This strategic move further strengthens Tilray’s presence in key U.S. markets, including the Pacific Northwest, Georgia, Texas, and Michigan.
Irwin D. Simon, chairman and CEO of Tilray Brands, highlighted this acquisition as a significant milestone in their growth plan. He expressed confidence that Tilray’s team will maximize the potential of these new brands. Simon, a prominent figure in the cannabis industry, has shared his extensive knowledge at numerous Benzinga Cannabis events. The upcoming 19th Benzinga Cannabis Capital Conference, taking place in Chicago from October 8-9, offers an opportunity to learn from industry experts like Simon.
Tilray’s shares traded almost flat at $1.89 per share on Thursday morning. These recent developments demonstrate Tilray’s commitment to both expanding its cannabis portfolio and strengthening its foothold in the U.S. beverage market.
