In a beautiful blend of tradition and technology, Apple CEO Tim Cook shared heartfelt Diwali wishes on X, the platform formerly known as Twitter. His post featured a stunning photograph by Indian photographer Rohit Vohra, taken with the latest iPhone 16 Pro Max. The image, showcasing six illuminated diyas (traditional oil lamps) set against a backdrop of roses, perfectly encapsulated the vibrant spirit of Diwali.
Cook’s caption read, “Diwali is a time of light, unity, and hope. Wishing everyone celebrating a joyous and peaceful Festival of Lights! Shot on iPhone 16 Pro Max by Rohit Vohra.” Vohra expressed his gratitude for the recognition and extended Diwali wishes to all, sharing the post on his Instagram as well.
The post sparked a wave of responses on social media, with many praising the iPhone 16 Pro Max’s impressive camera capabilities. Narasimha RN commented, “Rohit Vohra’s photograph captures the essence of Diwali, with vibrant lights and heartfelt moments that leap off the screen.” Tomer Rozenberg added, “A beautiful sentiment for Diwali! Embracing themes of light and unity is essential, especially during times like these. Wishing everyone joy and prosperity.”
However, some users pointed out the subtle product promotion in Cook’s message, igniting a debate on branding strategies. Priti Rai, a financial consultant, noted, “Didn’t forget to promote the product in the wish.” Suresh Maurya seized the moment to showcase his own photography skills with the iPhone 16 Pro Max, sharing a Diwali-themed photo on X.
Cook’s gesture highlights how technology is increasingly intertwined with cultural celebrations. While the photograph showcased the phone’s capabilities, the Diwali message resonated with a global audience, emphasizing the unifying power of light and hope. The reactions to Cook’s post underscore the ongoing discussion about product placement and its role in festive social media interactions.
