Tim Hortons customers were overjoyed to receive emails congratulating them on winning a fishing boat worth nearly $55,000 as part of the Roll Up To Win contest. However, their excitement was short-lived when Tim Hortons sent out an apology letter, revealing that the emails were a mistake.
Shawn Stensrud, a loyal customer for over 20 years, was one of those affected. He initially thought he had won the prize but was later crushed by the news of the error. He and his wife had already discussed whether to keep or sell the boat, unaware that it was all a misunderstanding.
Tim Hortons attributed the mistake to human error and apologized to the affected customers, stating that prizes won are typically revealed instantly during gameplay. The company clarified that any large-value prizes would have undergone a further verification process.
Despite the apology, Stensrud believes those who received the incorrect email should be compensated for their disappointment. He suggested that even a gift card would be appreciated as a token of goodwill.
A proposed class-action lawsuit has been launched, alleging that the defendants owe the customers the promised boat and damages, including punitive damages of $10,000.
