Titan Smart Wearables, led by Chief Technology Officer Raj Neravati, is not just keeping up with technological advancements but also looking to pioneer personalized health solutions and expand its product range. With a focus on integrating AI and machine learning, Titan seeks to redefine what wearable technology can achieve in everyday life.
Titan has set up a dedicated engineering center for driving Innovation & Technology advancement in Hyderabad – Titan Smart Labs. This 100+ member team comprising data scientists, machine learning experts, algorithm engineers, and firmware engineers is working on deep research to drive better outcomes with the adoption of smart wearables. Titan also acquired a start-up (Hug Innovations) in 2020, which has now expanded into Titan Smart Labs with a manpower growth of 3x over the last 3 years.
For us, product experience and quality in both tech and design matter a lot. Our products, before entering the market, go through at least 400+ tests. We also conduct a lot of field trials with real end-user participation across states with different age groups and lifestyle behaviors. This data helps us fine-tune our algorithms better. We also run benchmarking against clinical-grade devices to observe variability and do our best to minimize this variability. Over and above this, we also use deep engineering to help algorithms improve naturally based on the adoption of the user.
Most consumers adopt a wearable with a lot of excitement. However, in a few months, there is a natural die down in this interest due to lack of innovation and personalized experience management. The wearable device merely turns into a notifications/alert device and nothing beyond this. Titan intends to change the behavior by providing personal insights that are truly unique to each individual. There are many challenges in delivering this personalized experience autonomously. Titan invested in CueZen – a company that offers personalized nudges and recommendations based on an individual’s digital twin and lifestyle behaviors, significantly enhancing engagement and adherence to care protocols.
Titan understands the need to balance technology with human adoption in the Indian market. There are many places where technology has advanced beyond the needs. How many of us truly use all the features of a smartphone – many would not even know 20% of the features. Yet the devices are becoming more advanced and expensive. Titan is investing in improving the accuracy of sensors, driving better adoption, and focused towards driving a change in consumer health by providing insights, recommendations, and triggering natural, seamless interventions. These improvements will have an important role in the wearables industry and help us build more credibility as a thought leader in the market.
In a country like India, healthcare is largely fragmented and operated with symptomatic care. This integration of wearables into the healthcare ecosystem will improve the treatment and approach towards dealing with health care conditions around chronic diseases. Titan intends to partner with caregivers to drive preventive care by providing substantial data on consumer behavior and patterns. This data can help providers understand the patient better and recommend lifestyle changes that can lead to enhanced health management. We are building advanced technology into our wearables that can drive behavior management, consumption patterns, deeper understanding of sleep, and stress management.
Our consumers have moved beyond the adoption curve and are looking for better accuracy. Titan is working with best-in-class sensors and algorithm companies to improve the accuracy and quality of data that will be measured on your wrist. In addition to this, Titan will be capitalizing on AI and Machine Learning capabilities to provide personalized recommendations.
Titan has largely played on giving products that come with all the offerings available in the industry with superior quality, fashion, and features. This year, we have moved beyond fashion and are focusing on health and wellness management.
Beyond Smartwatches: We are expanding beyond smartwatches. This year, Titan will be launching products in Smart Rings, Smart Scale, and more to build a connected ecosystem.
Sensor Partnerships: Titan partnered with best-in-class sensors to improve data accuracy and aims to provide clinical-grade quality on measuring health parameters.
Algorithms: We have signed up with three of the best companies in the world with decades of experience in healthcare, sports, and performance management. These partners are helping us develop algorithms that are tuned towards Indian consumers. We are also performing a lot of field trials to validate the hypothesis and drive better insights.
Wellness Insights: Titan aims to provide hyper-personalized app engagement experience based on individual behavior and adoption. This includes personalized coaching, recommendations, nudges, and analytics.
Gamification: Titan is building a platform to gamify wellness to create a sense of excitement, collaboration, and incentivize users with rewards for consistency and participation. This will allow users to reverse metabolic age and improve their performance.
Looking ahead, some of the key technological trends we are focusing on to drive growth and innovation are:
– Artificial Intelligence is the key to the future, and we are embracing AI into all the innovation that is being built.
– Beyond AI, we are also partnering with companies globally to realize the dream of noninvasive blood glucose measurement and blood pressure monitoring. While these may take a couple more years, there is definitely some promise in making this dream a reality.
