For decades, Toblerone fans have enjoyed the iconic triangular chocolate bar, its packaging featuring a recognizable mountain scene. But nestled within that familiar image lies a secret homage to the chocolate’s birthplace: Bern, Switzerland.
Recently, a TikTok video by user @howiedrawsthings unearthed this hidden detail, revealing a subtle but powerful tribute to the city of Bern. The video highlights the letters ‘b’, ‘er’, and ‘n’ in the Toblerone logo, which spell out the city’s name. But the real surprise lies within the mountain itself.
By coloring in the mountain, the artist uncovered a hidden bear, a symbol deeply entwined with Bern’s history and identity. The bear is not just a whimsical addition; it’s a direct reference to Bern’s coat of arms, showcasing the city’s pride and tradition.
This connection between Toblerone and Bern runs deeper than just a logo detail. The city’s emblem, the bear, is ubiquitous throughout Bern. From fountains and statues to the city’s flag and even a dedicated bear park, the animal is a constant reminder of the city’s heritage. The bear’s presence in the Toblerone logo is a subtle but powerful testament to the brand’s deep affection for its hometown.
The discovery of this hidden bear has ignited a sense of pride and connection among Toblerone fans, who have affectionately dubbed the chocolate bar ‘Tobearlone’ as a nod to its origins. This unexpected detail highlights the importance of exploring even the seemingly familiar, revealing a rich tapestry of history and symbolism woven into our everyday experiences.
So the next time you reach for a Toblerone, take a moment to appreciate the hidden bear within its iconic mountain. It’s a reminder of the enduring connection between a beloved chocolate and the city that gave it birth.
