## Torino & Benidorm: Leading the Charge in European Smart Tourism for 2025
In a momentous announcement following a European Jury meeting in Brussels (November 26-27, 2024), Torino, Italy, and Benidorm, Spain, have been declared the winners of the prestigious European Capital and Green Pioneer of Smart Tourism competitions for 2025. This landmark achievement marks a significant step forward in shaping the future of European tourism, highlighting the growing importance of sustainability, accessibility, and digital innovation within the industry.
Thirty-seven destinations from sixteen European countries fiercely competed for these coveted titles. Torino’s triumph is a testament to its comprehensive approach, excelling across all four judging categories: accessibility, digitalization, sustainability, and cultural heritage. Benidorm, on the other hand, shone as a beacon of sustainable tourism innovation, showcasing its commitment to environmentally responsible practices.
Torino: A Cultural Hub Embracing Technological Advancement
Torino, a city steeped in rich history and culture, has strategically implemented several ground-breaking initiatives to enhance its tourism offerings. Its successful bid highlighted significant improvements in accessibility for all visitors, seamlessly integrated digital solutions, and robust sustainability programs. The European Jury praised Torino’s visionary approach, creating a city not only welcoming to all but also embracing the technological advancements that define the future of tourism.
Throughout 2025, Torino will launch an array of engaging activities designed to elevate the visitor experience. This includes innovative digital tools, sustainable practices implemented across the city, and an enhanced focus on preserving and showcasing its cultural heritage. These strategic initiatives aim to attract a global audience while proudly presenting Torino’s rich history, vibrant arts scene, and delectable culinary traditions.
Key initiatives for 2025 include the development of user-friendly digital tourist services, such as mobile apps and smart signage, offering seamless navigation and information access. The city’s commitment to sustainable urban planning is evident in its focus on incorporating expansive green spaces, promoting energy-efficient transportation systems, and implementing effective waste reduction programs. These eco-conscious measures create a harmonious environment for both residents and visitors.
Furthermore, Torino plans to actively engage in knowledge-sharing and collaboration with other smart tourism destinations across Europe. Through a series of workshops, seminars, and joint projects, the city will facilitate the exchange of best practices, contributing significantly to the overall improvement of sustainable and inclusive tourism across the European Union.
Benidorm: A Mediterranean Paradise Prioritizing Sustainability
Benidorm, a renowned Spanish coastal gem, has long captivated tourists with its stunning beaches and vibrant nightlife. However, the city’s recent success lies in its dedicated transformation of its tourism sector, emphasizing sustainability and environmental stewardship. As the 2025 European Green Pioneer of Smart Tourism, Benidorm will serve as a shining example of environmentally responsible tourism.
Benidorm’s remarkable achievement underscores its proactive adoption of green transition practices and commitment to sustainable tourism strategies. The city’s focus on reducing its carbon footprint, increasing the utilization of renewable energy sources, and ensuring responsible tourism development without harming the local environment sets a high bar for other destinations to emulate. This balanced approach effectively combines economic growth with environmental responsibility.
Benidorm’s 2025 initiatives include the continued expansion of green infrastructure, with projects such as expanding bike lanes, installing electric vehicle charging stations, and implementing advanced sustainable waste management systems. The city is also actively pursuing eco-certification programs for local businesses and promoting tourism experiences that showcase the region’s natural beauty, from captivating hiking trails to crucial marine conservation efforts.
Benidorm’s role as a Green Pioneer will be instrumental in influencing global tourism practices. Through ongoing collaborations with other destinations, the city will share its sustainability successes and contribute to initiatives that benefit both the tourism industry and the environment. This collaborative approach underlines the growing global need for sustainable tourism practices.
The Broader Impact: Shaping the Future of Tourism
The success of both Torino and Benidorm in the 2025 competition highlights a significant shift in the European tourism landscape. The European Capital of Smart Tourism competition, established by the European Commission, aims to reward cities pioneering innovative approaches to create more inclusive, sustainable, and digitally connected tourism experiences. The European Green Pioneer of Smart Tourism initiative, the successor to the EDEN competition, specifically recognizes smaller destinations showcasing successful green transition practices, emphasizing both economic growth and environmental preservation.
Both cities will receive substantial promotional support and join a growing network of smart and sustainable tourism destinations across Europe. This network will facilitate the exchange of knowledge and best practices through workshops and published guides on sustainable tourism. They will also be featured in the EU Smart Tourism Podcast series, showcasing their contributions and fostering discussions on the future of tourism.
The selection of Torino and Benidorm marks a pivotal moment in the evolution of European tourism. These cities will serve as inspirational models for other destinations seeking to integrate sustainability and digital solutions into their tourism strategies. The wider impact extends to the global tourism industry, inspiring a more sustainable, accessible, and technologically-driven future for all.
