On September 21, 2024, in Mumbai, the Thai Consulate, in collaboration with the Tourism Authority of Thailand and the International Institute for Peace through Tourism (IIPT), hosted an inspiring event titled “Promoting Peace through Tourism.” This gathering, timed to coincide with the International Day of Peace, aimed to spotlight the vital role tourism plays in fostering understanding, unity, and peace across diverse regions, cultures, and communities globally. The event served as a powerful reminder of how tourism, often seen merely as a leisure activity, can act as a significant social force capable of bridging cultural divides.
Ajay Prakash, President of IIPT, emphasized the importance of this perspective shift, stating, “The idea of tourism as a tool for peace is not widely understood, yet it is central to IIPT’s mission. Travel and tourism, which contribute roughly 10% of global GDP, have the potential to become the world’s first global peace industry. Every traveler, by immersing themselves in new environments and cultures, can act as an ambassador for peace.” Prakash elaborated on the organization’s vision, explaining that the goal is to encourage the travel industry to embrace the notion that tourism is not just about moving people from one destination to another but about connecting them on a deeper, human level. He urged travelers to cultivate a mindset of traveling with a gentle spirit and an open heart. This approach, he argued, helps people realize that the perceived differences that often divide us—such as race, religion, or nationality—are insignificant when compared to the common human values that unite us all. “Thailand,” Prakash continued, “is an excellent example of a country that warmly welcomes visitors from all walks of life, irrespective of their backgrounds, and demonstrates the peaceful exchange of culture and ideas.”
Echoing these sentiments, Donnawit Poolsawat, Royal Thai Consulate General, emphasized the crucial role tourism can play in resolving global conflicts. In a world where technological advancements and social media dominate, Poolsawat pointed out that these same tools often exacerbate divisions, spreading misinformation and hostility rather than fostering understanding. “Despite the vast connectivity offered by technology, it is more important than ever to return to traditional, face-to-face interactions,” said Poolsawat. “Tourism provides a unique opportunity to physically bring people together from different countries and regions, fostering genuine human connections that transcend digital interactions. This is how we truly learn to understand one another and build lasting friendships.” Poolsawat added that tourism is far more than just a recreational activity. It is, in fact, a powerful social force capable of addressing a wide range of issues in both sending and receiving countries. “We must begin to view tourism through a different lens,” he urged, suggesting that its potential for fostering peace and understanding should be a central focus of the industry.
The event, hosted at the Thai Consulate in Mumbai, was part of a broader global initiative to promote tourism as a pathway to peace, a vision long advocated by the IIPT. Established in 1986, the IIPT has worked tirelessly to demonstrate that travel and tourism, when approached thoughtfully, can contribute to global peace efforts. The organization has launched various initiatives worldwide, aiming to use tourism as a means to bring people together, break down cultural barriers, and promote mutual respect and understanding among nations. During the event, speakers highlighted various examples of how tourism has helped heal historical wounds and foster peace in post-conflict areas. They pointed to destinations that have successfully used tourism to rebuild economies and communities, offering opportunities for reconciliation and understanding. These case studies illustrated that tourism has a unique ability to transcend borders and open hearts, making it an ideal vehicle for promoting peace.
Thailand, known for its exceptional hospitality and welcoming nature, was highlighted as an exemplary model of tourism’s potential to promote peace. As a country that has long embraced visitors from all around the world, Thailand’s approach to tourism reflects the values of openness, respect, and mutual exchange. The country’s deep-rooted cultural philosophy of welcoming guests aligns seamlessly with the IIPT’s mission of using tourism as a means of promoting peace and understanding. With Thailand’s tourism industry continuing to thrive post-pandemic, the country remains a top destination for travelers seeking not only relaxation and adventure but also opportunities for meaningful cultural exchanges. The Tourism Authority of Thailand has been instrumental in positioning the country as a hub for peace tourism, encouraging visitors to engage with local communities and participate in experiences that foster deeper understanding and connection.
The “Promoting Peace through Tourism” event concluded on a positive note, with attendees enjoying an array of authentic Thai cuisine and participating in interactive cultural activities. To further celebrate the spirit of unity, a lucky draw was held, with the winner receiving a round-trip ticket to Thailand—a symbol of the event’s theme of connecting people through travel. The success of this event highlighted the importance of promoting tourism not just as a means of recreation or economic growth but as a powerful tool for fostering global peace and understanding.
As the travel industry continues to evolve, events like these play a crucial role in reshaping how the world views tourism and its potential to make a positive impact on society. Looking Forward: The Future of Peace Tourism As tourism recovers and continues to grow in a post-pandemic world, the idea of peace tourism is expected to gain further traction. More countries, tourism boards, and industry leaders are likely to embrace this approach, recognizing that tourism can do much more than boost economies—it can be a force for good, fostering peace, collaboration, and mutual respect between people of different nations. With initiatives like those led by the IIPT and countries like Thailand leading the charge, the future of tourism could be one where travel becomes synonymous with peace-building and international cooperation. By embracing the idea that every traveler is a potential peace ambassador, the industry can play a pivotal role in bridging cultural divides and creating a more harmonious global community.
