Tourism Australia has announced Chloe Williams as the winner of the 2024 youth-sector development scholarship. This prestigious award, a first of its kind, aims to nurture future leadership and enhance distribution engagement within the Australian tourism industry. The scholarship is a joint initiative of Tourism Australia, the Backpacker & Youth Tourism Advisory Panel (BYTAP), and the Australian Tourism Export Council (ATEC).
Chloe Williams, currently serving as Marketing Coordinator at ULTIMATE Adventure Travel in Sydney, has displayed exceptional growth and leadership qualities since joining the company in 2018. Starting as a Product Coordinator for the UltimateOz program, Chloe has steadily progressed in her career. Steve Mitrevski, General Manager at ULTIMATE Adventure Travel, commends Chloe for her remarkable journey of growth, innovation, and leadership within the organization.
Tourism Australia, the national agency responsible for promoting Australia as a top travel destination, operates across 15 key international markets. Its efforts encompass a wide range of activities, including advertising, public relations, media programs, trade shows, industry programs, consumer promotions, online engagement, and market research. All these endeavors aim to enhance Australia’s appeal to leisure and business travelers worldwide.
