The US tourism industry is showing signs of a robust recovery, particularly in popular vacation destinations like Myrtle Beach. As luxury travel flourishes with boutique businesses targeting high-end tourists, budget-conscious vacationers are meticulously managing their spending. This creates a distinct divide in spending patterns, with affluent visitors indulging in luxury experiences and lower-income travelers adhering to carefully planned budgets.
Small businesses located along popular vacation spots, such as boardwalks and piers across the US, are reporting a return to pre-2020 tourist levels. This resurgence in visitor numbers is especially noticeable at vibrant waterfront locations, where the influx of tourists brings back a bustling atmosphere reminiscent of past years.
At the Myrtle Beach Boardwalk and Promenade in South Carolina, the SkyWheel observation wheel is a prime example of this tourism rebound. Sean Bailey, the marketing manager for the SkyWheel, has reported an impressive rebound in ticket sales. Since its inception 13 years ago, the SkyWheel has witnessed a notable increase in visitor numbers. Sales surpassed those of 2019, beginning in 2021, and continue to grow. This upward trend reflects the enduring appeal of the SkyWheel and the broader recovery of tourism in the area.
The SkyWheel’s success signifies a broader trend of attractions in popular vacation destinations experiencing a resurgence in interest. Travelers are resuming their pre-pandemic routines and seeking out familiar experiences. As travel patterns stabilize and consumer confidence builds, attractions like the SkyWheel are poised to continue their success and contribute to the region’s economic recovery.
However, the spending patterns of these tourists reveal a stark contrast. While affluent visitors are indulging in luxury experiences and spending generously, lower-income vacationers are being more cautious with their finances. These travelers are carefully managing their expenses to ensure a memorable yet cost-effective vacation. This highlights the need for tourism businesses to cater to a diverse range of budgets and offer a variety of experiences that cater to different spending levels.
