The Tourism Innovation Summit 2024, a prominent international gathering, will convene in Seville, Spain, from October 23 to 25, placing sustainability at the forefront of its agenda. This event will delve into the evolving strategies adopted by the tourism industry to foster a more responsible and ethical approach, minimizing environmental impact and maximizing the positive contributions to host communities.
One of the key focuses of the summit will be on the technological advancements driving the industry’s ability to measure and evaluate sustainability initiatives transparently and conscientiously. Experts will explore how technology can empower destinations and tourism businesses to track their environmental footprint, enhance resource efficiency, and optimize operations for sustainability. Discussions will also address strategies to reduce carbon footprints, promote ecotourism practices, and develop innovative approaches to minimize the industry’s environmental impact.
The summit will showcase inspiring examples of sustainable tourism models from various destinations, including Iceland, Benidorm, and Nouvelle Aquitaine. Renowned experts, such as Snorri Valsson from the Icelandic Tourist Board, Leire Bilbao from VisitBenidorm, and Miguel Figueroa from TUI Care Foundation, will share their insights and practical experiences in implementing sustainable tourism practices. Additionally, cities like Rome, Amsterdam, Madrid, and Venice will present their innovative approaches to managing tourism flow, preventing overcrowding, and ensuring long-term sustainable impacts.
As travelers become increasingly conscious of environmental preservation and ethical travel, destinations and tourism businesses are integrating smart technologies to protect natural and cultural heritage. Disruptive business models are also emerging to meet the evolving needs of modern travelers who prioritize sustainable and responsible travel experiences. Alessandra Priante, President of ENIT, Andrew Agius Muscat, CEO of Malta Hotels and Restaurants Association, Carlos Costa, Full Professor at the University of Aveiro, and Antonio Lopez De Avila from UNWTO will discuss how Mediterranean destinations are leveraging innovation for sustainable growth and enhanced competitiveness.
Regenerative tourism is gaining momentum as a transformative approach within the industry, where visitors actively contribute to the well-being of the destination and local community through sustainable practices. This approach encompasses initiatives such as regenerative agriculture, community conservation projects, and travel practices that support biodiversity, cultural preservation, and economic empowerment. Filippos Venetopoulos, CEO of Variety Cruises, will explore the future potential of regenerative tourism and its role in shaping a more sustainable and equitable tourism sector.
For the second consecutive year, the summit will host A World for Travel (AWFT), now in its fifth edition. This forum, a collaborative platform for leading companies from the tourism sector, will address critical issues related to sustainable tourism in both public and private spheres. The AWFT will provide a space for dialogue, knowledge sharing, and the development of innovative solutions to advance the goals of responsible and regenerative tourism.
