Glasgow recently hosted Tourism Ireland’s inaugural ‘A Taste of Ireland Networking Event,’ a gathering that aimed to reintroduce Irish travel experiences to top Scottish travel professionals. The event brought together over 35 esteemed Scottish tour operators and travel agents, eager to discover the allure of Ireland.
At the heart of the event were six distinguished tourism enterprises from Ireland. These enterprises participated in a series of B2B sessions, offering detailed presentations designed to captivate the Scottish travel experts. These presentations highlighted the unique travel opportunities that Ireland offers, emphasizing its vibrant culinary scene, rich historical heritage, and captivating attractions.
The event wasn’t merely a business meeting, but also a celebration of Irish culture and hospitality. Tourism Ireland’s presence was marked by the attendance of key figures like David Wood, Amy Riddell, Breige Coward, Linda Duncan, and Caroline Mulligan, who played crucial roles in organizing the event. Adding a touch of celebrity, renowned footballer Packie Bonner graced the occasion, bringing extra excitement to the proceedings.
The ‘Taste of Ireland’ event presented a strategic opportunity for Tourism Ireland to reconnect with Scottish travel professionals. It served as a powerful reminder of the captivating experiences awaiting their clients, from immersive cultural encounters and historic explorations to the exceptional food and drink experiences that Ireland is renowned for. The event undoubtedly helped to reignite enthusiasm for Irish travel among Scottish professionals, ultimately benefiting the Irish tourism industry.
