Tourism Ireland has joined forces with Indy NXT driver James Roe in a bid to showcase the beauty of Ireland to racing enthusiasts in the United States. Roe, who hails from Naas, will be part of Tourism Ireland’s ‘Fill Your Heart with Ireland’ campaign, with the creation of short videos to be aired on Facebook and Instagram. As part of the collaboration, Tourism Ireland’s Ireland.com will be featured on Roe’s racing helmet, and a dedicated page will be set up on Tourism Ireland’s website. The initiative aims to engage a new demographic of racing enthusiasts in the US, who are increasingly drawn to international travel experiences. The videos will highlight Dublin and Kildare, capturing Roe’s treasured activities during his visits to Ireland. Audiences will be treated to glimpses of his outings to iconic spots such as Powerscourt Townhouse Centre, The K Club, Kildare Village, and his local haunt, Fletcher’s in Naas. Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland is delighted to partner with Indy NXT driver James Roe. Our aim is to highlight the island of Ireland to a new target audience of racing enthusiasts – a group that is demonstrating a greater interest in international travel. The videos are highlighting some of Roe’s favorite things to do in Ireland, to inspire viewers to come and follow in his footsteps.” The collaboration is aimed at promoting Ireland as a top travel destination for racing enthusiasts in the US. Through the videos and branding, Tourism Ireland hopes to attract more visitors to the island of Ireland from this growing market.
Tourism Ireland Partners with Indy NXT Driver James Roe to Showcase Ireland’s Beauty
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