Tourism Ireland is actively promoting the Emerald Isle to travel professionals in Austria and Switzerland this week. Approximately 80 tour operators and travel agents from these countries are attending B2B workshops in Linz, Vienna, Zurich, and Lausanne. This initiative brings together eight Irish tourism companies with key decision-makers in the Austrian and Swiss travel market.
These workshops provide a unique opportunity for Irish businesses to directly connect with travel professionals who play a crucial role in bringing tourists to Ireland. One-on-one meetings and networking sessions allow Irish companies to highlight their products and services, enticing these professionals to plan trips to Ireland for their clients in 2025 and beyond.
Tourism Ireland, alongside its partners, is showcasing the diverse offerings of the island of Ireland to these travel professionals. From breathtaking landscapes and rich heritage to exceptional food and drink, world-class attractions, and exciting outdoor adventures, Ireland offers something for everyone.
Aubrey Irwin, Tourism Ireland’s Manager for Austria and Switzerland, expressed enthusiasm about the initiative. “We’re delighted that so many key travel professionals from Austria and Switzerland have taken the time to come and meet with our partners from the island of Ireland this week,” said Irwin. “Our aim is to connect our partners with the influential tour operators and travel agents who bring valuable tourists to the island of Ireland and who are now planning for 2025 and beyond.
