Tourism Ireland has launched a captivating series of advertisements as part of its ongoing ‘Fill Your Heart with Ireland’ campaign. These videos highlight the diverse interests of potential international visitors, showcasing the array of experiences available for holidaymakers. Whether it’s embarking on gentle adventures, delving into Ireland’s profound heritage, or simply marveling at its breathtaking landscapes, the videos provide a glimpse into the rich offerings of the Emerald Isle.
These videos are disseminated across Tourism Ireland’s extensive social media platforms, with a reach of over 6 million followers on Facebook, Instagram, and YouTube across key markets. With an ambitious goal of generating 1 billion impressions in the current year, the ‘Fill Your Heart with Ireland’ initiative provides ample opportunities for audiences to explore the wonders of Ireland.
Tourism Ireland’s Head of Brand & Marketing Communications, Elmagh Killeen, expressed the organization’s delight in unveiling these new videos as part of their global campaign. She emphasized that the videos focus on passion points such as cycling, hiking, and Ireland’s rich built heritage, highlighting the breadth of experiences available for holidaymakers.
One of the latest videos takes viewers on an exhilarating road journey through the scenic landscapes of counties Donegal and Antrim. The captivating visual tour showcases awe-inspiring vistas and panoramas, while presenting the enjoyable, distinctive, and culturally enriching encounters that await travelers on such a road expedition. From the majestic Mamore Gap to the charming Wild Alpaca Way at Five Finger Strand, and from the rugged beauty of Horn Head to the serene allure of Island Roy, the video showcases remarkable locations like Portrush and Ballygalley Head along the way.
Cycling and hiking hold significant appeal for potential international tourists, and Tourism Ireland’s latest advertisements cater to these interests. Malin Head takes center stage in Tourism Ireland’s latest hiking advertisement, while Glenveagh National Park serves as the picturesque backdrop for the new cycling advertisement. Additionally, Tourism Ireland has crafted three videos to showcase Ireland’s abundant heritage, spotlighting iconic sites such as Slane Castle, Glenarm Castle, and the historic Hill of Tara.
