Jo Ann Ross, a trailblazer in the television industry who broke barriers for women in ad sales, is stepping down from her role as chairman of Paramount Global’s ad sales division at the end of April. Ross joined CBS in 1992, and over the years, she steadily climbed the ranks, eventually becoming the longest-tenured sales head in broadcast TV history. In her role, she played a pivotal role in shaping the advertising landscape for primetime broadcast programs and forged enduring relationships with key advertisers. Ross’s departure is preceded by recent exits of key lieutenants, including Linda Rene and John Bogusz, who supervised prime time ad sales and ran CBS’ sports ad-sales efforts, respectively. Throughout her career, Ross has been recognized for her innovative approach to ad sales, leading the charge in developing new formats such as product integrations and in-show segments. She has also been a staunch advocate for diversity and female representation in media and entertainment. Ross’s exit comes at a time when Paramount Global is navigating a changing advertising climate and increased competition from digital rivals. The company is reportedly considering an array of strategic options, including a sale. Despite the uncertainties, Ross’s legacy in the television industry will undoubtedly continue to inspire future generations of ad sales executives.
Trailblazing TV Ad Sales Executive Jo Ann Ross Steps Down After Remarkable Career
