Most Americans donate their used clothing, assuming it finds a new life. However, the vast majority of these donations end up in landfills or incinerators. Trashie founder Kristy Caylor recognized this disconnect and launched her start-up to address the issue.
Trashie offers brightly colored “take back” bags that customers can fill with unwanted clothes. Once mailed back, Trashie provides updates on each item’s fate, whether it’s donated, recycled, or used for industrial cleaning. Customers earn “Trashie Cash” for each bag they return, which can be used to purchase gift cards or non-clothing items.
Caylor believes this gamification and cash incentive system makes sustainability more engaging. Trashie’s sorting and grading process ensures that each item is used or recycled responsibly, diverting it from landfills.
Trashie’s unique and accessible approach has fostered a sense of community among its users. Social media content is often user-generated, showcasing the joy and pride people feel in participating in the circular fashion cycle. Trashie is disrupting the fashion waste cycle by providing a solution that is convenient, rewarding, and fun.
