Trashie, the innovative recycling and rewards platform, has announced a significant partnership with Steve Madden, the renowned footwear, accessories, and apparel company. This collaboration brings Trashie’s Take Back Bag and recycling infrastructure directly to Steve Madden customers, encouraging sustainable practices and promoting a circular economy within the fashion industry.
Steve Madden customers can now purchase Trashie’s Take Back Bag for $20 from stevemadden.com. Simply fill the bag with unwanted clothes and shoes, and utilize the pre-paid shipping label to send it back to Trashie’s recycling facility. In return, customers receive a $25 discount on their next online purchase at Steve Madden. This incentivized approach makes responsible recycling effortless and rewarding.
Gregg Meyer, Chief Sustainability Officer at Steven Madden, Ltd., expressed excitement about the partnership, highlighting its importance in supporting end-of-life product management. “As we look to 2024 and beyond, a key part of our sustainability journey involves creating a holistic, circular approach to fashion across our supply chain. Trashie’s innovative platform aligns perfectly with this vision, allowing us to offer our customers an opportunity to responsibly and easily give new life to their used fashion and footwear. We’re eager to see how this partnership will empower our customers and drive positive change in the years to come,” Meyer stated.
Trashie’s recycling facility meticulously categorizes all received items into one of 253 grades, taking into account category, size, quality, and fabrication. This meticulous approach ensures each item finds its most suitable next destination, whether it’s reuse, downcycling, or fiber-to-fiber recycling. Notably, up to 95% of collected items are diverted from landfills, significantly reducing their environmental impact.
Kristy Caylor, founder & CEO of Trashie, emphasizes the significance of this partnership, stating, “It is wonderful to see a mainstream brand like Steve Madden making such a meaningful commitment to circularity. We are proud to partner with the Steve Madden team to deliver a fun and inspiring way for their customers to engage with recycling. Our goal is to ease our partners’ transition to a more circular future by leveraging our proven consumer model and back-end recycling logistics to drive measurable and lasting impact for the brand.” Trashie’s Take Back Bag program has already achieved significant success, surpassing 500,000 sales over the past year, diverting a remarkable 8.4 million items totaling 4.3 million pounds from landfills.
Trashie collaborates with various partners, large and small, including ThirdLove, Bombas, Marine Layer, and Walmart, demonstrating its commitment to promoting sustainable practices across the industry. The company’s mission is to provide a simple and convenient way for people to recycle unwanted clothing, shoes, accessories, linens, and more. Through its iconic Take Back Bag, customers can easily send back items in almost any condition, earning TrashieCash in return. This TrashieCash can be redeemed for rewards at a wide array of retailers, covering dining, travel, clothing, beauty, wellness, home goods, and more, making recycling not only responsible but also rewarding.
Trashie is the latest innovation from the team behind For Days, founded in 2018. For further information, visit www.trashie.io and follow @trashie on Instagram and TikTok.
