Traveloka, a leading travel platform, has announced a strategic partnership with Cebu Pacific, a prominent Filipino budget airline. This collaboration aims to enhance travel opportunities within Southeast Asia, with a specific focus on boosting tourism to the Philippines.
The partnership involves integrating an application programming interface (API) that allows inbound travelers to conveniently access flight options directly through the Traveloka app. This seamless integration is expected to significantly simplify the travel process for international visitors, making it easier for them to discover and explore the Philippines’ vibrant destinations.
This initiative aligns with Traveloka’s broader goal of supporting the recovery of the Southeast Asian tourism sector following the COVID-19 pandemic. The collaboration is anticipated to play a crucial role in the Philippines’ tourism growth, providing a major boost to the industry.
The partnership reflects the growing demand for travel to the Philippines. In 2023, Traveloka witnessed a fivefold increase in interest for flights to the Philippines via Cebu Pacific. This trend continued into 2024, with a 2.5 times increase in searches for flights to the Philippines’ top five airports compared to the previous year.
The Philippines’ tourism industry has been experiencing robust growth in recent years. In 2023, the Department of Tourism reported welcoming over 5.4 million international visitors, and they aim to attract 7.7 million by 2024. The most sought-after destinations in the Philippines on the Traveloka platform include Manila, Laguindingan, Cebu, Davao, Boracay, and Palawan.
