In the heart of Cape Cod, Massachusetts, a Native American-owned cannabis delivery service called Tribal Fire is making waves in the rapidly expanding cannabis industry. Founded by Chef John Marcellino, a member of the Mashpee Wampanoag tribe, and his wife, this family-run business is a shining example of resilience and innovation in a market that often presents significant challenges for minority entrepreneurs.
As investors flock to the lucrative Massachusetts cannabis market, Tribal Fire offers valuable insights into the unique obstacles and opportunities that exist. Marcellino’s journey highlights the power of community partnerships and the critical need for strategic navigation within a complex regulatory landscape.
Securing funding proved to be an early hurdle for Tribal Fire. Marcellino explains, “We were dead in the water.” Raising capital while residing on Massachusetts’ only tribal reservation posed significant difficulties. Even after completing the necessary paperwork and training with the Cannabis Control Commission (CCC), building the facility presented an even greater challenge.
The turning point came with a $250,000 grant from cannabis company Theory Wellness, providing Tribal Fire with the necessary financial boost to move forward. “It’s hard to go to banks in this industry,” Marcellino acknowledges. This vital support enabled Tribal Fire to officially open its doors on August 23, 2023.
Currently, Tribal Fire exclusively delivers Theory Wellness products, with plans for expansion in the future. “We focus on Theory Wellness because it’s a fantastic product, but we do have the option to carry others,” Marcellino explains.
What truly sets Tribal Fire apart is its dedication to discretion and exceptional customer care. They cater to a specific niche market of users who value privacy, often seeking a discreet alternative to traditional cannabis stores. “About 25% of our customers are people like clergy, police officers, or state workers who don’t want to be seen walking into a cannabis store,” Marcellino reveals. He emphasizes the critical role Tribal Fire plays in promoting safety, particularly during late-night hours. “We often get calls from people who are already partying and don’t want to risk driving out to get more alcohol or visit a cannabis store.” By providing discreet delivery, Tribal Fire offers a safer alternative for those who might otherwise drive under the influence. “In a few years, I believe we’ll have solid data showing that our service is helping prevent accidents and keeping people out of trouble.”
Tribal Fire’s unique selling proposition extends beyond its delivery model. “We are the Mercedes-Benz of cannabis delivery in Massachusetts,” Marcellino jokes, highlighting the company’s meticulous approach to security and compliance. They operate from a state-approved facility, equipped with state-of-the-art security measures, including 14 cameras, motion detectors, and a generator to ensure uninterrupted operations even during power outages. They’ve invested in a steel-reinforced walk-in vault and delivery vehicles equipped with cameras and GPS tracking. All drivers wear body cameras to comply with legal requirements. “Security is our number one concern, and we’ve ensured we meet every standard,” Marcellino emphasizes.
Tribal Fire is strategically positioned for growth in Cape Cod, a popular destination for affluent tourists. Despite the challenges, Marcellino envisions exciting expansion opportunities, including packaging services and cannabis consumption lounges. With Cape Cod’s reputation as a luxurious getaway, the potential for a high-end cannabis dining experience is immense. “We have room for growth. Space for packaging, and I’m also interested in starting a consumption restaurant,” Marcellino shares, blending his culinary expertise with cannabis-infused cuisine. “I make a great lobster roll. Imagine that with a cannabis cream sauce,” he jokes.
Tribal Fire offers a unique entry point into the thriving tourism market. Positioned in one of Massachusetts’ most iconic coastal destinations, the business is primed to attract a clientele seeking discreet, high-quality cannabis experiences. Marcellino is open about needing additional financial support to bring his vision to life. “We’re looking for investors. We want to grow. We’re ready for it.”
The Massachusetts cannabis market remains one of the most tightly regulated in the U.S., but with the right support, businesses like Tribal Fire are proving that success is possible. Marcellino’s advice for other entrepreneurs looking to enter the industry? “Be honest. Tell your story. People want to help you, especially in this industry. There’s a lot of good people out there who want to see you succeed.”
Tribal Fire’s journey is far from over, but its early success serves as a beacon of possibility for others. “We’re saving lives, preventing problems, and giving people options. That’s what we’re all about,” Marcellino concludes.
