Scheduled to open this summer, TRIBE Auckland Fort Street will mark the brand’s first location in the country, offering a stylish retreat where guests and locals can work, play, and relax within a vibrant community of entrepreneurs and adventurous travelers. Situated on Fort Street, near central Britomart and the Commercial Bay precinct, the hotel will introduce a bold design concept to Auckland’s hospitality scene. It will feature 60 compact yet ultra-comfortable guestrooms equipped with the latest technologies, along with a lobby bar, terrace, and social hub.
TRIBE Auckland Fort Street will focus on intelligent, functional, and design-driven spaces, providing guests with everything they need and nothing they don’t. The common areas are designed as focal points, showcasing iconic design objects, contrasting colors, and surprising details, all selected with comfort and style in mind.
Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said: “The introduction of TRIBE to New Zealand underpins our expansion strategy throughout the region – to introduce brands and hotels that respond to the needs and wants of modern travelers.
“Today’s travelers seek simplicity, affordability, and connectivity in a design-led environment. They know that comfort and fair prices can co-exist and that’s exactly what TRIBE hotels offer — spaces that are smart, stylish and comfortable, at a great price.
“We are excited to partner with CP Group to introduce this one-of-a-kind concept to New Zealand with TRIBE Auckland Fort Street. With its bold personality and socially connected culture, the hotel will become a hub that excites and inspires both travelers and locals.
“We know that TRIBE will resonate both with domestic and international guests in New Zealand and look forward to debuting the brand’s first address here.”
CP Group said: “TRIBE Auckland Fort Street will be a new kind of hotel that offers not just accommodation but also acts as a social destination and collaborative space.”
Established in Australia in 2017 by the innovative Mark and Melissa Peters, TRIBE captures the spirit of modern living and travel. With 15 hotels worldwide and over 40 more in development, including prominent locations in France and the UK, TRIBE is just getting started.
Accor manages 19 international brands across Australia, New Zealand, Fiji, and French Polynesia, catering to a range of markets from luxury to economy. These include Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles, ibis budget, and Ennismore’s SO/. Discover more at ALL.com.
