Trip.com Group, a leading online travel platform, and the Zhoushan Municipal Development and Reform Commission have joined forces to introduce the “Hello Zhoushan” x Trip.com Group YOYO-themed series. This collaboration aims to boost tourism in the Zhoushan archipelago, a stunning group of islands located off the coast of China. The initiative seeks to promote Zhoushan’s natural beauty, vibrant culture, and unique experiences to a global audience, driving economic growth and enhancing local livelihoods.
The “Hello Zhoushan” initiative, launched in 2023, highlights the archipelago’s charm through a strategic approach of “one island, one product, one policy.” This approach emphasizes the distinctive character of each island, promoting its unique offerings and implementing targeted policies for sustainable development. The focus is on enhancing the well-being of local communities through high-quality tourism that respects the environment and local traditions.
Trip.com Group’s mascot, YOYO, takes on the role of “Friend of the Island,” embodying the adventurous spirit of exploration and discovery. YOYO leads global partners in exploring the East China Sea, showcasing the diverse activities that Zhoushan offers, including delicious local cuisine, exciting sea fishing opportunities, thrilling sports, and serene camping experiences.
The partnership between Trip.com Group and Zhoushan focuses on three main objectives: boosting brand awareness, increasing tourist traffic, and encouraging consumer spending. The global launch of the “Hello Zhoushan” x Trip.com Group YOYO brand is accompanied by creative online campaigns and exciting offline events, such as island food searches, designed to raise Zhoushan’s profile among potential travelers. Innovative advertising on the Trip.com app will further promote the islands to international audiences, reaching a wide network of potential visitors.
Recognizing the influence of Gen Z, the collaboration targets this demographic through year-round community activities. The aim is to attract young people, professionals, and tourists to Zhoushan, fostering a vibrant and engaged community.
Looking ahead, Trip.com Group plans to leverage its Tourism Industry Alliance and global partnerships to expand the reach of the “Hello Zhoushan” initiative. By bringing more corporate brands on board and driving fresh momentum, the goal is to transform Zhoushan’s tourism landscape and stimulate significant growth in the region, making it a major destination for travelers from around the world.
