Trip.com Group, a prominent global online travel agency, has announced a strategic partnership with Prioticket, a renowned connectivity platform for managing, selling, and distributing tours, activities, and experiences. This collaboration marks a significant step in Trip.com Group’s efforts to enhance its offerings and provide seamless travel connections for travelers worldwide.
Prioticket is recognized for its comprehensive suite of tools that simplify the integration of third-party systems, centralize global distribution management, and offer feature-rich point-of-sale solutions. Its specialization in managing, selling, and distributing tours, activities, and experiences has established it as the leading connectivity platform in its field.
Through an innovative API integration, Trip.com Group will connect with suppliers, aggregators, and platform partners associated with Prioticket. This partnership will grant Trip.com Group access to over 50 additional reservation systems, expanding its international network and integration, particularly for attractions in Europe, the Middle East, and the US.
Under this partnership, Trip.com users can anticipate experiencing iconic attractions such as Rockefeller Center in New York, Tivoli Gardens and Ikono Experiences in Europe. Unique tours, including hop-on hop-off bus tours from City Sightseeing Worldwide, Harry Potter Studio Tours from Evan Evans Tours, and top attractions in Dubai and Abu Dhabi, such as Museum of the Future, At the Top Burj Khalifa, and Louvre Abu Dhabi via priohub, will also be accessible. This collaboration emerges amid growing interest in tours and activities in these markets, with an estimated year-on-year booking growth of 40% in the first quarter of 2024 for markets like UAE and Europe.
This integration will benefit key attractions, tours, and activities providers by enabling them to update prices and inventory via API automatically, ensuring accurate and up-to-date information for travelers. “This partnership with Prioticket perfectly aligns with our commitment to providing comprehensive travel solutions and exceptional experiences for our customers,” stated Chase Liu, General Manager of Attractions & Tours of Trip.com Group. “By integrating with Prioticket’s robust platform, we are expanding our reach and enhancing the efficiency of our operations, which ultimately benefits our partners and travelers alike.”
Prioticket’s CEO, Gert-Jan Ruiter, also expressed enthusiasm for the partnership, saying: “This partnership with Trip.com Group represents a significant advancement in our mission to be the leading connectivity platform in the travel industry.” “By integrating our robust platform with Trip.com Group’s extensive network, we are ready to deliver our partners unparalleled access and convenience to a wider audience. This collaboration perfectly fits our goal, and being the first to achieve such an integration showcases our commitment to innovation and excellence. We are excited about the opportunities this collaboration brings and look forward to a successful partnership,” he said.
As Trip.com Group continues to expand its services, this partnership represents a significant step forward. This series of partnerships in the activities and tours sector further solidifies its position as a leading travel provider on the world stage.
