Trip.com Group, a leading global travel services provider, has entered into strategic partnerships with prominent hospitality entities in Southeast Asia, underscoring its dedication to the region. These partnerships align with the Group’s ‘Local Focus, Global Vision’ strategy to enhance experiences for both inbound and domestic travelers. The agreements were signed with Megaworld Hotels & Resorts (MHR) in the Philippines and Vinpearl in Vietnam, aiming to boost customer visibility and support growth among hotel partners in these markets. Enhanced Exposure and Visibility Through the collaborations, MHR and Vinpearl will benefit from extensive marketing support from Trip.com Group. This includes exclusive package and member rates, priority access on Trip.com platforms, and special offers aimed at higher-tier members. These initiatives will increase the brands’ exposure, attract international travelers, and elevate the allure of premier accommodations. Comprehensive Marketing Support Trip.com Group also provides hotel partners with real-time tools and data insights to maintain competitive rates and attract bookings. The program includes features to enhance search result rankings through pricing, customer reviews, and booking conversions. Targeted marketing campaigns and special promotions further increase hotel visibility and guest influx. Ms Loleth So, Group Commercial Director, Megaworld Hotels & Resorts, said: “We are excited to embark on this collaboration with Trip.com Group, a global leader in online travel. This alliance will amplify our reach in the global market and attract more international travelers to our properties. We look forward to working together to deliver an authentic Filipino experience for all our guests through the Sampaguita, our signature brand of service.” Ms Hana Ngo, Deputy CEO, Vinpearl Group, said during the event: “Our partnership with Trip.com Group over the years has been extremely successful, and we are thrilled to bring our cooperation to the next level. Together, we will elevate Vinpearl’s presence in the global market, delivering unparalleled value and unforgettable experiences to our guests.” Commitment to Southeast Asia’s Tourism Sector This enhanced level of cooperation highlights Trip.com Group’s commitment to fostering the vibrant tourism industry in Southeast Asia. Recent data from the Group shows an 80% surge in bookings across the Asia Pacific for the last quarter year-over-year, with hotel bookings in the Philippines and Vietnam experiencing triple-digit growth. Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group said, “We are excited about the robust growth seen across the Asia Pacific region and are confident we can accelerate growth for our regional hotel partners. “Trip.com Group will continue leveraging broader initiatives from technology to data insights to support our partners and enhance profitability and customer satisfaction. “We have collaborated on several programs with Vinpearl in recent years, and this MOU is a natural extension of our excellent relationship. We are equally excited to embark on a new journey with MHR. Going forward, we will further enhance the travel experiences for our customers globally while also showcasing the beauty of the destinations in Southeast Asia and their offerings, including accommodation.”
Trip.com Group Strengthens Southeast Asia Footprint with Strategic Partnerships
