Trump Hotels has taken a significant step towards digital transformation by partnering with BirchStreet Systems, a leading provider of automation solutions for the hospitality industry. Under a newly signed three-year agreement, Trump Hotels will integrate BirchStreet’s advanced procure-to-pay (P2P) solutions across its prestigious properties in the U.S. and Europe.
This strategic move will involve the implementation of BirchStreet’s ReactorNet platform, which encompasses a comprehensive suite of solutions designed to optimize operational efficiency. These solutions include eProcurement, accounts payable workflow, inventory management, and capital expenditure (Capex) management. The rollout is set to begin at six of Trump Hotels’ iconic properties, including the Trump International Golf Links & Hotel Ireland in Doonbeg, followed by Trump International Hotel & Tower® Chicago, Trump® National Doral Miami, Trump International Hotel & Tower® New York, and more.
The deployment is scheduled for completion in 2025 and will extend to Trump Hotel corporate offices, Trump® International Hotel Las Vegas, and Trump Turnberry® in Scotland. To ensure a seamless integration process, BirchStreet will provide in-person training for Trump Hotels’ staff, equipping them with the necessary skills to fully utilize the new systems and maximize operational productivity.
The decision to adopt BirchStreet’s ReactorNet was driven by its user-friendly interface and the unparalleled value it offers. By automating the purchase order lifecycle and optimizing workflows, Trump Hotels anticipates a substantial boost in productivity and efficiency. This technology will also consolidate data from various operational areas, enabling more streamlined decision-making processes.
Anita Watts, Principal at BirchStreet Systems, highlighted the significance of data consolidation in the hospitality industry, stating, “By integrating various operational needs into a single system, we enable hotels to manage resources more efficiently, reduce duplication and gaps, and make data-driven decisions. This partnership with Trump Hotels demonstrates our commitment to providing comprehensive procurement solutions tailored to the specific needs of modern hospitality.”
Katherine Elardo, VP of Global Procurement at Trump Hotels, echoed the importance of this implementation, stating, “The integration of ReactorNet is a crucial step for Trump Hotels. It allows us to unify our diverse operational needs into one streamlined system, significantly enhancing our productivity and data management capabilities.”
This strategic partnership between Trump Hotels and BirchStreet Systems represents a significant step towards digital transformation within the hospitality industry. By leveraging advanced P2P solutions and streamlining operations, Trump Hotels is poised to enhance efficiency, improve data management, and ultimately, deliver an exceptional guest experience.
