TUMI, the renowned international travel and lifestyle brand, has unveiled its Fall 2024 collections, featuring the Voyageur Leather and 19 Degree Frame lines. These new collections represent a fresh evolution of two of TUMI’s most popular ranges, offering a perfect blend of luxury design and practical functionality.
To celebrate these exciting releases, TUMI collaborated with global ambassador and acclaimed South Korean actress Mun Ka Young. The campaign, filmed in the vibrant streets of Seoul, captures a day in Mun’s life, showcasing how TUMI seamlessly integrates into her stylish and on-the-go lifestyle.
The Voyageur Leather collection, reimagined in rich, high-quality leather, brings a luxurious and fashion-forward touch to TUMI’s iconic Voyageur line. Each item is thoughtfully designed to merge style and functionality, featuring the new TUMI “T” logo hardware. The collection exudes elegance and innovation while maintaining a timeless, minimalist appeal.
From backpacks and totes to shoulder bags and crossbody options, the Voyageur Leather collection caters to diverse needs. A standout addition is the Lex Train Case Crossbody, available in three sizes, offering versatile fashion for the modern woman. Whether for international travel or chic evenings out, this piece is designed to elevate every journey. The collection is available in classic Black with Gold or Gunmetal hardware, as well as Pewter Metallic with Gunmetal hardware—a festive choice for the holiday season.
This Fall, TUMI is also expanding its travel range with the introduction of the 19 Degree Frame, a cutting-edge evolution of the brand’s renowned 19 Degree collection. Crafted to meet the demands of today’s travelers, the 19 Degree Frame features integrated frame latches for secure closure, retractable handles for ease of use, and TUMI’s signature smooth, quiet wheels for effortless transport. The exterior showcases the iconic fluid contours that define the 19 Degree design, while the interior is equipped with tie-down straps and mesh zip pockets for optimal organization.
Available in Black Texture and Pearl Grey Texture, and offered in four sizes ranging from carry-ons to packing cases, the 19 Degree Frame collection blends unmatched functionality with a timeless aesthetic, catering to a wide range of travel needs.
“This season represents our continued push forward for TUMI, as we’re expanding further into women’s lifestyle and evolving our travel experiences to create a more flawless, timeless and innovative product assortment,” said Victor Sanz, Global Creative Director at TUMI. “As one of our treasured global brand ambassadors, Ka Young perfectly embodies the stylish and on-the-go TUMI woman.”
To bring these new collections to life, TUMI collaborated with prominent South Korean creatives: director Taejong Song and acclaimed photographer Kim Hee June. Their collaboration seamlessly blends street-style photography with dynamic film techniques, immersing viewers in Mun’s daily journey while highlighting Seoul’s lively energy and distinctive urban architecture. The campaign subtly showcases the key features of TUMI products, demonstrating how TUMI brings style, organization, and a sense of adventure to everyday life.
“I was personally so excited for this campaign to be shot in Seoul, South Korea, the place I call home,” said actress, Mun Ka Young. “TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organized while always looking sleek and stylish.”
The Voyageur Leather and 19 Degree Frame collections are now available at TUMI stores globally. Be sure to follow TUMI’s social channels for exclusive behind-the-scenes content from the campaign.
