Turkish Airlines, renowned for its extensive global network spanning more countries than any other airline, has achieved a remarkable milestone with its Miles&Smiles loyalty program, surpassing 20 million members. Launched in 1989 and rebranded to its current name in 2000, the program has steadily grown over the past 35 years, solidifying its position as a key component of the airline’s commitment to rewarding loyal passengers.
The achievement underscores the enduring appeal of Miles&Smiles and the airline’s dedication to delivering exceptional value to its members. Turkish Airlines has earned a strong reputation not only for its extensive global network but also for the attractive benefits offered through its loyalty program. Miles&Smiles members enjoy a plethora of perks, including complimentary WiFi on flights, generous award redemption opportunities across both Turkish Airlines and its Star Alliance partners, and a wide array of redemption options with over 300 global partners. These partners encompass prominent brands such as Booking.com, Marriott, Enterprise, Apple, Ikea, Sephora, and Ticketmaster, providing members with extensive opportunities to utilize their accumulated points.
Beyond flight-related benefits, members can also leverage their points for cabin upgrades, additional baggage allowance, and preferred seat selections, enhancing the overall travel experience. The program’s versatility and appeal contribute to its widespread adoption and success.
Turkish Airlines continues to expand its already impressive network of destinations, solidifying its position as a leading global airline. As of this summer, the airline operates 296 international routes connecting 130 countries, offering an astounding 52,000 connection options, primarily facilitated through its hub at Istanbul Airport (IST).
The airline’s growth strategy remains robust, with ambitious plans to introduce new routes across various regions. In Europe, Turkish Airlines is set to expand its reach with new routes to Bergen, Norway (BGO); Katowice, Poland (KTW); Nantes, France (NTW); Iasi (IAS) and Timisoara (TSR) in Romania; Glasgow (GLA), Scotland; and Newcastle (NCL), England. Domestically, Turkish Airlines aims to introduce services to Bayburt and Yozgat in Turkey.
In the Middle East, the airline is targeting new destinations such as Abha (AHB) in Saudi Arabia, Salalah (SLL) in Oman, and Mitiga International Airport (MJI) in Tripoli, Libya. Beyond these regions, Turkish Airlines’ ambitious plans extend to new routes in Africa, including Aswan (ASW) in Egypt, Brazzaville (BZV) in the Republic of Congo, Hargeisa (HGA) in Somaliland, Lome (LFW) in Togo, Monrovia (ROB) in Liberia, Port Sudan (PZU) in Sudan, and Windhoek (WHD) in Namibia.
In Asia and Oceania, Turkish Airlines is considering new services to Sydney (SYD), Australia; Phnom Penh (PHN), Cambodia; and Atyrau (GUW), Kazakhstan, which holds the distinction of being the lowest commercial airport in the world. Across South America, potential new destinations include Lima (LIM), Peru; Santiago (SCL), Chile; and Rio de Janeiro, Brazil. In the United States, the airline has identified Orlando (MCO) as a future destination, further expanding its presence in the US market.
To further strengthen its presence in the United States, Turkish Airlines recently launched a co-branded credit card, the Miles&Smiles Premier Visa Signature Credit Card, in partnership with First Electronic Bank. This card, featuring a limited-edition metal version for early applicants, provides additional rewards and benefits, making it an attractive choice for frequent travelers.
With its commitment to expanding its global network, enhancing its loyalty program, and introducing innovative travel solutions, Turkish Airlines continues to solidify its position as a leading force in the global aviation industry.
