Twitch’s latest update brings a TikTok-inspired discovery feed to its mobile app users. The feed, now available as a tab within the app, offers users a seamless way to explore bite-sized content and discover new streamers. This feature caters to the increasing demand for short and engaging video experiences, following the success of TikTok and similar platforms.
The discovery feed comprises two sections: a live feed showcasing livestreams from both followed and recommended streamers, and a clips feed featuring highlight moments from across the platform. This format allows users to quickly preview content without pre-roll advertisements, helping them find interesting streams to watch in a matter of minutes.
To personalize the content recommendations, users can indicate their preferences by clicking the thumbs up or thumbs down buttons on livestreams and clips. This feedback helps the feed adapt to each user’s interests, ensuring they see more of what they enjoy and less of what they don’t.
The introduction of the discovery feed addresses the long-standing request from Twitch streamers for features that enhance their visibility and reach. Unlike fully algorithmic platforms like TikTok, Twitch previously offered limited avenues for streamers to attract new viewers beyond self-promotion or collaborations. The new feed provides small and medium-sized streamers with a valuable opportunity to expand their audience and connect with potential followers.
Twitch emphasizes that all livestreams and clips are automatically eligible for inclusion in the feed as long as they adhere to the platform’s content guidelines. While streamers cannot directly upload content to the discovery feed, they are encouraged to create and highlight clips of their streams to increase their chances of being featured.
Looking ahead, Twitch hints at plans for a significant app redesign and enhanced social sharing capabilities. These updates are expected to further enhance the user experience on the platform and strengthen its position as a leading destination for live streaming entertainment.
