The United Arab Emirates (UAE) tourism industry is on a remarkable trajectory, poised for significant growth in the coming years. Projections indicate that the sector will reach an impressive Dh236 billion in 2024, further solidifying its role as a key driver of the national economy. This growth is driven by the UAE’s strategic vision outlined in the UAE Tourism Strategy 2031, which aims to increase the sector’s contribution to the country’s GDP to 12%.
In 2023, the tourism sector already accounted for a substantial 11.7% of the UAE’s GDP, amounting to Dh220 billion. This robust performance is attributed to the UAE’s world-class infrastructure, encompassing everything from modern airports to luxurious accommodations. The country also boasts a diverse range of tourist offerings, catering to a wide array of interests. From desert safaris and luxury shopping to iconic landmarks like the Burj Khalifa, the UAE offers something for everyone.
Furthermore, the UAE’s commitment to attracting international visitors through initiatives aimed at enhancing the overall experience has played a pivotal role in its success. This includes continuous investments in infrastructure development, improvements to visitor services, and the promotion of sustainable tourism practices.
Dubai, a leading tourist destination within the UAE, saw a remarkable 10.62 million visitors in the first seven months of 2024, reflecting an 8% year-on-year growth. Meanwhile, Abu Dhabi’s hotel sector reported 2.87 million guests in the first half of the year, generating Dh3.6 billion—a 19.5% year-on-year increase. These numbers highlight the success of the UAE’s tourism policies and its commitment to expanding and enhancing its tourism infrastructure.
The UAE’s commitment to sustainable tourism is evident in its efforts to minimize environmental impact and promote responsible tourism practices. The country is actively investing in renewable energy sources and implementing green building standards to reduce its carbon footprint. Additionally, the UAE is working to preserve its cultural heritage and promote local communities.
As part of the UAE Tourism Strategy 2031, the government aims to attract Dh100 billion in tourism-related investments. This investment will be channeled towards further developing infrastructure, enhancing the visitor experience, and diversifying the country’s tourist offerings. The ultimate goal is to achieve Dh450 billion in tourism sector contributions by 2031. The World Travel and Tourism Council (WTTC) has projected that by 2034, the sector’s contribution to the GDP could reach Dh275.2 billion, supported by cutting-edge facilities such as airports, luxury accommodations, and world-renowned tourist attractions.
The continued growth in tourist numbers and revenue is a testament to the UAE’s ability to adapt and evolve within the global tourism market. The country’s unique blend of modernity and tradition, alongside its commitment to sustainable tourism practices, ensures a steady flow of visitors. With continued investment in infrastructure and attractions, the UAE is well-positioned to remain a top travel destination, offering visitors a range of experiences from luxury hospitality to cultural immersion.
