Ubisoft, once a gaming powerhouse, continues to spiral downwards, with the latest blow coming from within. The company’s Monetization Director, Stevy Chassard, took to LinkedIn to unleash a scathing attack on gamers criticizing Ubisoft and its products, labeling them as “non-decent human[s].” This outburst adds fuel to the already raging fire of discontent surrounding the company.
Ubisoft’s recent downward trajectory began with the unveiling of *Assassin’s Creed Mirage*, which was met with controversy for its alleged misrepresentation of Japanese heritage through questionable design choices. Adding to the woes, Ubisoft admitted that *Star Wars Outlaws* failed to meet sales expectations. The controversy surrounding *Assassin’s Creed Mirage* escalated to the point where the game’s release was officially delayed until February of next year. These setbacks have triggered an internal investigation and review by Ubisoft’s board of directors.
The company’s struggles have been reflected in its plummeting share price, which has dropped over 50% in the last two months. This dramatic decline prompted the board to initiate an internal review, likely resulting in a significant reshuffling of personnel. In the midst of this turmoil, Chassard’s public attack on gamers further exacerbates the situation, creating a tense atmosphere within the company and the gaming community.
With the gaming giant facing a public outcry, internal scrutiny, and a rapidly declining share price, the future of Ubisoft remains uncertain. Whether the company can recover from this crisis and regain the trust of its players and investors remains to be seen.
