UGG®, a global lifestyle brand renowned for its iconic Classic Boot, has achieved a significant milestone in its commitment to regenerative agriculture. The brand has influenced one million acres of grasslands across eighty farms towards regenerative farmland, surpassing its goal a year ahead of schedule. This achievement is the result of UGG®’s long-term partnership with Land to Market, a program that supports farmers in adopting sustainable agriculture practices. UGG® is a frontier founder and key member of the Land to Market program, which connects brands with raw materials from verified land bases and provides tools and curricula to land managers. To further its commitment to regenerative sourcing, UGG® has expanded its sustainability-focused collection. The collection features iconic silhouettes crafted with materials from farms practicing regenerative agriculture. David Smith, UGG®’s Chief Sustainability Officer, said, “We are proud to have reached this milestone, which demonstrates our commitment to sustainable practices. We believe that regenerative agriculture is essential for protecting the planet and future generations.” Land to Market’s Co-CEO, Elizabeth McFaul, said, “UGG® has been a driving force in the regenerative agriculture movement. Their commitment to sourcing from verified land bases and supporting land managers is a model for other brands to follow.” UGG®, established in 1978 by an Australian surfer on the coast of California, has grown into a global lifestyle brand. Known for its quality and craftsmanship, UGG® designs and retails footwear, apparel, accessories, and homewares. The brand is committed to environmental and social responsibility, striving for social justice, economic inclusivity, and environmental restoration. UGG®’s partnership with Land to Market is a testament to its commitment to caring for the planet. Through this collaboration, UGG® continues to influence positive change in the agricultural industry and promote a sustainable future.
UGG® Reaches One Million Acre Milestone in Regenerative Agriculture Commitment
