The UN Global Wine Tourism Conference is returning to Yerevan, Armenia, for its eighth edition, taking place from September 11-13, 2024. Co-organized by the Ministry of Economy of Armenia, the event will focus on the intersection of tradition and innovation in the world of wine tourism. This year, the conference promises to be a hub for knowledge exchange, with a spotlight on the rich cultural heritage of wine regions around the world.
Attendees will hear from prominent figures in the wine industry, including representatives from iconic wine regions such as Italy’s Strada del Barolo, France’s Bourgogne, and Argentina’s Mendoza. These experts will share their insights and best practices on how to create successful wine tourism initiatives. The Iter Vitis – Cultural Route of the Council of Europe will also be represented, offering a network perspective on the development of wine tourism.
A key focus of the conference will be on developing strategies to attract visitors and create synergies among stakeholders to effectively promote wine routes. Discussions will explore how to maximize the positive impact of wine tourism on local economies and communities, fostering sustainable growth in the industry.
The event will feature leading industry figures, including Catena Zapata, named the World’s Best Winery for 2023. Attendees will also have the opportunity to participate in masterclasses at renowned Armenian wineries, such as the historic Areni-1 cave, which is the oldest known winery in the world. These masterclasses will delve into various topics, including e-commerce strategies and the integration of technology in sustainable wine tourism.
Furthermore, the conference will address the importance of effective communication strategies in reaching a global audience. Digitalization expert Jochen Heussner (Italy) will engage in discussions with top wine tourism specialists, including Alder Yarrow (USA), Paul Wagner (USA), and Gergely Szolnoki (Germany), to shape the future of wine tourism in a rapidly changing digital landscape. The conference promises to be a valuable platform for professionals and enthusiasts alike to engage in discussions, network with peers, and explore the latest trends and innovations shaping the world of wine tourism.
