Unicorn Hunters, the innovative reality business series connecting entrepreneurs with global investors, has announced a strategic partnership with the World Tourism Organization (UNWTO), also known as UN TOURISM. This collaboration, fueled by a shared vision for a more innovative and entrepreneurial tourism sector, is set to transform the landscape of global travel.
The partnership, formalized through a Memorandum of Understanding (MoU), aims to create an ecosystem where tourism startups can thrive. This will involve providing entrepreneurs with access to a wealth of resources, including investors, technology, and educational programs like masterclasses and accelerator initiatives.
The partnership also highlights a commitment to fostering diversity and inclusivity within the tourism industry. A key focus will be to increase the participation of women in leadership roles across technology, tourism, and hospitality.
Natalia Bayona, Executive Director of UN TOURISM, emphasized the significance of this partnership, stating, “This partnership represents a significant step forward in promoting global tourism innovation through cryptocurrency investments. In 2022 alone, over 1,200 blockchain startups received more than $26 billion in funding from crypto-focused venture capital. With Unicoin and this collaboration, we will foster entrepreneurship, empower women in tech, and promote innovative solutions to drive the future of tourism and hospitality.”
Silvina Moschini, CEO of Unicorns Inc. and founder of Unicoin, echoed the sentiment, adding, “Our collaboration with UN TOURISM is vital to developing a global entrepreneurial ecosystem focused on innovation. Together, we can drive sustainable development, economic prosperity, and inclusive growth, while providing investment opportunities for groundbreaking ideas.”
Unicorn Hunters, with its global audience of millions, has already made a significant impact by democratizing access to funding. The show connects emerging businesses with potential investors, allowing viewers to invest in pre-IPO opportunities. In 2022, the show launched Unicoin, a cryptocurrency backed by real-world assets and investments featured on the show.
This partnership between Unicorn Hunters and UNWTO represents a powerful alliance that has the potential to revolutionize the tourism industry. By fostering innovation, supporting entrepreneurs, and promoting inclusivity, this collaboration is poised to drive sustainable growth and create a more vibrant and dynamic global tourism sector.
